Sector(s)
Mebra Plastik Italia Spa, a historic company specialized in the extrusion of hydraulic and pneumatic pipes, partnered with Hinto®Group to redesign its digital presence as part of its 50th anniversary brand renewal journey.
The objective was to reposition the company in the market by expressing its innovative and forward-looking identity while preserving the strength of its industrial heritage. The website became the central touchpoint of this transformation evolving into a modern, multilingual digital platform capable of supporting international growth, product communication, and lead generation.
About the project
The Challenge
Mebra Plastik faced a dual transformation challenge: redefining its brand identity and translating this evolution into an effective digital experience.
On one side, the company needed to communicate its technological expertise and production capabilities in a more contemporary and engaging way, staying authentic to its history. On the other, it required a high-performing website able to support marketing and business objectives, particularly product discoverability and lead generation.
The platform had to present complex technical products clearly, enable efficient multilingual content management, and provide a structured navigation experience that could turn the catalog into a strategic business tool rather than a static showcase.
The Project
Hinto®Group led both the brand and digital transformation process through a structured, multi-phase approach.
The project began with brand definition workshops involving Mebra’s leadership team, aimed at redefining brand personality, tone of voice, and visual direction. This phase led to the creation of a renewed logo, updated visual identity, and illustration system for digital channels.
From a digital perspective, the team designed and developed a Drupal-based platform built on a scalable content architecture covering products, materials, applications, and corporate storytelling.
Particular attention was given to product exploration. The website features an advanced product listing system with faceted navigation, enabling users to filter and access technical information efficiently. This experience is enhanced by interactive SVG animations that respond to pointer movements, creating a more intuitive and engaging way to navigate complex product data.
The platform was developed with a strong focus on usability, performance, and SEO. A new information architecture and page structure were defined through benchmark analysis and funnel design activities oriented toward conversion optimization.
In parallel, an advanced tracking framework was implemented via Google Tag Manager and Google Analytics to monitor user behavior and continuously improve lead generation performance.
The Result
The collaboration resulted in a fully renewed brand and digital ecosystem.
The new website strengthens Mebra Plastik’s market positioning by expressing its innovative identity while valuing its industrial legacy. Product and technical content are now easier to explore, thanks to improved information architecture and interactive navigation systems.
From a business standpoint, the platform enhances lead generation capabilities, optimizes user journeys, and supports targeted traffic acquisition across international markets. Internal teams also benefit from faster and more autonomous content management through Drupal’s flexible editorial environment.
Overall, the new digital experience reinforces Mebra’s credibility among distributors, OEMs, and industrial partners, positioning the company as a modern and forward-thinking manufacturing leader.
Why Drupal was chosen
Drupal was selected for its flexibility in modeling structured industrial product data and its robust multilingual capabilities, both essential for Mebra’s international communication strategy.
Its enterprise-grade governance features enable efficient editorial workflows, while its API-first architecture ensures scalability for future integrations and digital evolutions. As an open-source platform, Drupal also guarantees long-term sustainability without licensing constraints, allowing full customization of the digital experience.
This made it the ideal technological foundation to support Mebra Plastik’s brand renewal and ongoing digital growth.
Technical Specifications
Drupal version:
