In this guide, we’ll start with a crash course in Search Engine Optimization (SEO). This introduction may be helpful if you’re new to SEO or want to review essential terms and concepts in search engine optimization. Then we’ll dive into installing the SEO Tools recommended add-on which installs Real-time SEO for Drupal, SEO Checklist, and Simple XML Sitemap along with some suggested smart defaults which we’ll show you how to confirm and apply to your site. Next, learn how to set up Google Analytics and Google Tag Manager, along with the terms and concepts you need to know to confidently configure these tools. Feel free to jump to the tutorial you need or follow them in order.

SEO essentials: what you should know

Learn about key SEO concepts and terminology so you can confidently set up and use SEO-related features in Drupal CMS.

Install and explore SEO Tools in Drupal CMS

Locate the tools added to the administrative toolbar and content editing pages by the SEO Tools recommended add-on.

Customize meta tags for individual pages

Customize meta tags related to title, description, and featured image for an individual content item.

Using SEO Checklist in Drupal CMS

Confidently use the SEO Checklist to optimize your site for search engines.

Introduction to tags and analytics in Drupal CMS

Learn what tags, containers, and GTM are—and how Drupal CMS helps you set up analytics without editing your site’s code.

Set up Google Analytics in Drupal CMS

Set up Google Tag Manager and Google Analytics in Drupal CMS to start collecting visitor insights and tracking site activity.