Sector(s)
The Carlyle Group is one of the top 5 private equity firms in the world. Our goal was to make that obvious.
Finance and technology brands used to live on opposite sides of the balance sheet. But a slew of fintech visionaries came along and showed us that the two could get along famously. The Carlyle Group needed to show its value in finance wasn't just in its history, but in its approach to the future.
About the project
We partnered with Sub Rosa & Acquia to create a newly refreshed, optimized, and updateable site. Yes, the new Carlyle.com launched on an insanely ambitious timeline. No, there was no room for error. Yes, it involved the cooperation and partnership of three unique teams. And yes, it launched on time. But it didn't just launch. It was born. The site’s bulletproof CMS allows the content team to stay consistently ahead of the game. The Acquia integration means a long-term, always up, working relationship. The team is connected on ideation, implementation, testing, and refinement.
The results speak for themselves. 162% increase in lead generation. 972% increase in session duration. 89% increase in social shares. And an 85% increase in organic search.
The Carlyle Group could not be happier, and its customers have never been better informed.
Why Drupal was chosen
As one of the big five global private equity firms, The Carlyle Group needed an intuitive editorial experience to empower their marketing team to effortlessly manage the site content in a rapidly changing environment. In addition, security was a crucial requirement for a financial services firm. As an open source platform trusted by global brands powered by the Acquia platform the CMS offers industry-leading digital security.
Technical Specifications
Drupal version:
