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Magento connector, Purecloud.

Various patches for CKEditor, Field Collection, Personalize, Secure Pages, Floating API, Views

Migrating Quicken's web operations to a sophisticated new site

When Intuit sold off Quicken, the personal finance software company needed to become technologically independent from the massive, $5 billion corporation. Now, they have a newly-built, autonomous site that can handle everything from automated marketing to live chat and payments at any scale.

The Challenge

Quicken sells its software to millions of customers every year, and its online shopping cart was about to be turned off. Third & Grove needed to build a complex new site that could adeptly handle Quicken’s content and marketing needs, and integrate with its migrated digital store—and we needed to build it fast.

The Approach

Untangling Quicken from Intuit was tricky, so we started by creating a tech roadmap to lay out every issue that needed to be addressed, from CMS needs to creating a better shopping cart, so that the Quicken team would understand what had to happen to build a totally independent site. From there, we created the website and CMS, transferred over the entire support portal (and the 3,000 articles it contained), built a live chat function, and developed a better shopping experience.

Combining Drupal’s content management with Magento’s ecommerce capabilities offered the best in class use cases for each system. Both are highly scalable, enterprise solutions. We’ve integrated the two before, so when presented with the complicated needs for Quicken, we knew it was the best solution for them, coupled with Acquia’s enterprise platform.

The Technology

Because the Quicken site needed both a hard-core CMS and a sturdy ecommerce operation that could handle a huge sales volume, we went for a hybrid approach: Drupal for the CMS, and the newly-released Magento 2 for for ecommerce. When users come to the site, they’re in Drupal, but the magic happening behind the scenes—complicated logic about fulfilling orders across multiple states, API decisions—is all Magento. Integrating the two means that the site can handle whatever complex tasks Quicken needs it to—now, or down the line. Combining Drupal’s content management with Magento’s ecommerce capabilities offered the best in class use cases for each system. Both are highly scalable, enterprise solutions. We’ve integrated the two before, so when presented with the complicated needs for Quicken, we knew it was the best solution for them, coupled with Acquia’s enterprise platform.

Other third-party integrations include:

  • Magento connector (releasing publically Q1 2017)
  • Akamai
  • ATG integration
  • deep Salesforce integration to empower Quicken's large customer support team and enhance support experiences
  • deep ININ integration, the chat cloud product
  • Tealium and MixPanel integration
  • Adobe TAG manager

The Result

The Quicken team now has a totally independent, ultra complex site site that can handle its dynamic marketing needs and a massive sales volume—and still address any questions Quicken users might have.

Why Drupal was chosen

Combining Drupal’s content management with Magento’s ecommerce capabilities offered the best in class use cases for each system. Both are highly scalable, enterprise solutions. We’ve integrated Drupal and Magento before, so when presented with the complicated needs for Quicken, we knew it was the best solution for them, coupled with Acquia’s enterprise platform.

Going with an open source product dramatically reduced cost and time to market compared to Adobe CQ. Instead of a nine month project we did it in 5 weeks. No license fee was required, just the system integrator effort.

Quicken

Technical Specifications

Drupal version:

Key modules/theme/distribution used:

Why these modules/theme/distribution were chosen

These modules achieved business goals and maximized editorial flexibility. We created the Magento Connector (to be released in Q1 2017) to facilitate Magento-Drupal integrations. We also created the PureCloud module to deeply integrate the chat and phone support application and provide a seamless experience for customer support within Drupal. Acquia Lift enabled content personalization on the homepage and other key marketing landing pages to improve conversion of anonymous traffic to paid users.