A leading university in Latin America partnered with Esinergia to transform its main digital admissions channel into an enterprise-grade, scalable, conversion-oriented platform built on Drupal and Acquia Cloud. The project enabled centralized governance across multiple faculties, seamless integration with the institutional CRM, and high performance during critical admissions periods. This initiative modernized the university’s digital presence, optimized lead tracking, improved SEO, and empowered editorial teams with greater autonomy.
About the project
We identified these pain points and needs:
The university needed to transform its main digital admissions channel into a modern, scalable, and easy-to-manage platform. They wanted to centralize the management of multiple portals, improve lead tracking, optimize SEO, and reduce reliance on technical teams for editorial management.
How we helped:
We designed and implemented a multisite architecture on Drupal and Acquia Cloud, with centralized governance and autonomy for each faculty. The portal was directly integrated with the institutional CRM, editorial workflows were customized, and optimal performance was ensured even during high-traffic admissions periods.
Here are the results:
- 40–50% reduction in content publishing times.
- More stable and efficient lead acquisition.
- Editorial autonomy for each faculty’s teams within a centrally governed model.
- Platform ready for institutional growth and optimized for SEO.
- Enhanced digital experience for both users and internal teams.
Why Drupal was chosen
Drupal was selected for its ability to support enterprise-level multisite architectures, enabling centralized management of multiple portals on a single, secure, and scalable platform. Its flexibility made it possible to integrate directly with the institutional CRM and customize editorial workflows for different faculties. Additionally, Drupal’s robustness and compatibility with Acquia Cloud ensured optimal performance and efficient administration during high-traffic admissions periods.
Technical Specifications
Drupal version:
