Sector(s)
Page & Sons partnered with Open Imagination to reimagine how the business presents itself digitally and how it serves its trade customers day to day. The ambition was not simply to refresh a website, but to create a platform that would remove customer friction, support growth, and better reflect the quality and depth of the portfolio.
As the business evolved, the existing digital setup no longer kept pace. Onboarding new trade customers and sharing the product catalogue placed unnecessary pressure on the internal sales office, while the previous website struggled to provide a clear, current view of the range for both established customers and new trade prospects discovering the business for the first time.
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About the project
Goals
Page & Sons wine merchant has a strong reputation in the trade sector and needed a modern, future-ready website that could meet both immediate business needs and scale with them over time. Key objectives included:
- Attract new trade enquiries with clear, transparent messaging and a professional online presence.
- Showcase their heritage, services, and brand story through a clean, mobile-first design.
- Enable intuitive browsing and product discovery for trade customers through a structured, filterable catalogue.
- Automate data integration with their internal Vintner business system for seamless product updates.
- Empower internal teams with content management tools that reduce reliance on developers.
- Lay a foundation for future growth, including trade logins, personalised content, and marketing capabilities.
Project Management Approach
The project followed a structured and collaborative workflow based on Agile principles and SOP-driven milestones:
- Discovery & Scoping: Uncovered business goals, technical constraints, and user needs.
- Strategic Planning: Defined a roadmap and integration patterns.
- UX & Design: Developed wireframes, layout systems, and brand-aligned visual components.
- Development: Built a custom Drupal implementation with EPOS (Vintner) integration via Migrate.
- Stabilisation & QA: Ensured performance, security, and accessibility across all devices.
- Launch & Support: Smooth go-live transition with editor training and ongoing optimisation.
Outcomes
The Page & Sons website project delivered a substantial digital upgrade that transformed both the user experience and internal operations. Key achievements include:
- Modern, professional digital presence that reflects Page & Sons’ brand heritage and trade reputation.
- Enhanced product discovery through structured taxonomy, faceted navigation, and filterable search—making it easier for trade customers to explore the catalogue.
- Automated product data syncing with the Vintner system, eliminating manual updates and improving data accuracy.
- Faster, more efficient editorial workflows, allowing staff to update content and promotional material without developer involvement.
- Streamlining Trade Applications, including a custom-built Direct Debit mandate feature that allows trade applicants to securely submit bank details as part of their account registration process.
- Future-ready foundation for growth, supporting upcoming features such as personalised content, eCommerce, trade pricing, and account-specific experiences.
- Higher perceived brand value, thanks to a polished, mobile-first design and an intuitive, streamlined user journey.
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Ongoing support and optimisation, ensuring continued performance, stability, and evolution post-launch.
The transformation positions Page & Sons as a leading Drinks Trade Supplier in their sector for the whole of the South East of the United Kingdom.
Schedule a call with our team to discuss what we can do for you.
Why Drupal was chosen
Drupal was the ideal choice for Page & Sons because it:
- Provides a robust, enterprise-ready CMS that supports large catalogues, structured content, editorial control, and accessibility best practices.
- Offers a solid open-source ecosystem for e-commerce through Drupal Commerce, Search API, Facets, Migrate, and a wide range of flexible integration modules.
- Excels in complex business logic, including pricing hierarchies, structured product data, taxonomies, and customer-specific content.
- Integrates with ERPs, PIMs, stock control systems, and bespoke business platforms — including Page & Sons’ internal system.
The combination of Drupal’s strengths and Open Imagination’s specialist knowledge allowed Page & Sons to move from a simple brochure site to a dynamic, integrated digital platform that can evolve for years to come.
Technical Specifications
Drupal version:
Key modules/theme/distribution used:
