Sector(s)

Visit the site

Visit the site

Organizations Involved

Latina.com is a leading online platform targeting acculturated Hispanic women in America, providing daily entertainment news and content. Known for its popularity and vibrant community, Latina.com offers a rich mix of Hispanic celebrity gossip, beauty and fashion tips, Latin music videos, and local event news. OPTASY was enlisted to enhance the site's functionality and design using Drupal, to better serve its growing audience.

Describe the project (goals, requirements and outcome)

Goals & Challenges

Latina.com aimed to enhance its digital presence to maintain its position as the top source of entertainment for Hispanic women in America.

  1. Content Organization: Managing and structuring a vast array of content types efficiently to ensure easy user access.
  2. Site Performance: Updating the site’s infrastructure to improve loading times and resolve compatibility issues.
  3. Visual Appeal: Creating a custom theme that resonates with the target audience and enhances user engagement.

Approach & Solutions

OPTASY tackled Latina.com’s needs by implementing advanced Drupal solutions focused on improving site structure, performance, and aesthetics.

  1. Drupal Custom Modules: Developed specific modules to add functionality tailored to Latina.com's content delivery and user interaction needs.
  2. Upgrade to Bootstrap 3: Transitioned the site to Bootstrap 3 for a more responsive and modern user interface, addressing all emerging issues during the update.
  3. Mini-parser for Content Feeds: Implemented a mini-parser to organize and streamline content feeds, enhancing the efficiency of content updates.
  4. New Custom Theme: Currently developing a visually appealing custom theme that reflects the vibrant and dynamic nature of Latina.com’s content and audience.

Results & Key Achievements

  1. Improved Content Management: The mini-parser and custom modules have significantly improved the management and presentation of diverse content, making it more accessible to users.
  2. Enhanced User Experience: The site's migration to Bootstrap 3 has modernized the user interface, leading to a more responsive and engaging experience across all devices.
  3. Increased Visual Engagement: The ongoing development of a new custom theme is set to further captivate and retain the site’s target audience.
Back to top
Why Drupal was chosen
  • Content Management Flexibility: Drupal's robust content management capabilities allow for easy handling of the site's diverse and dynamic content.
  • Scalability: Drupal supports Latina.com’s large and active user base, ensuring the site performs well even under heavy traffic.
  • Customizability: The flexibility to develop custom modules and themes is crucial for a site with specific cultural and community-focused content.