Sector(s)
IWG is an International Women's Group that helps women to connect with companies, other entrepreneurs, business coaches, and investors
About the project
In order to attract, engage and encourage women to the network, IWG was in need of an engaging website, marketing automation platform, and CRM to manage and facilitate relevant communications.
Youpal delivered a website for members to sign up and gain relevant information, marketing automation integrated with CRM to ensure engagement via newsletter, campaigns and social media.
Technologies: Drupal 8, Mautic (Marketing Automation), SugarCRM (CRM),
Methodologies: Co-creation UX/UI, Business Canvas Model, Social Media strategy
Why Drupal was chosen
Drupal allows you to modify, adjust and implement an endless wealth of additional custom features into your website like CRM, security, social media and SEO.
