Sector(s)
Team Members
Timex has a global presence, and when it came to developing a new commerce platform, the famous watchmaker wanted a unique experience. To create a site that reflects its global dominance and offers an engaging experience, Timex chose Melity.
Creating a digital experience to drive true brand engagement was a priority for Timex. It wanted its website to reflect a shopper’s passion for having the perfect watch. The watchmaker also wanted an enhanced search capability and ability to create product assortments on the fly. Timex also wanted capabilities to easily update product catalog, product description and product images globally.
Why Drupal was chosen
Timex always wanted to create a site that would reflect its iconic brand while offering an intuitive navigation and engaging mix of product, social, and editorial content. That’s the sole reason why Drupal was chosen for developing this platform for Timex. Drupal’s modular platform and multi-site, multi-lingual capabilities made it the perfect choice for Timex. The watchmaker now has a flexible commerce platform that offers a content management workflow with tight integration with backend ERP and order processing applications in a globally distributed environment.
What’s more is, Timex is in the process of expanding globally and launching new sites with region-specific content. The watchmaker needed to ensure a unified brand experience on all its sites while also delivering digital content relevant to local markets and allowing the addition of new product content as and when needed with ease.
Technical Specifications
Drupal version:
Key modules/theme/distribution used:
Architecture
Timex B2C is hosted with scalable web components having Load Balancers, Primary and Secondary databases, Varnish to serve anonymous traffic, Apache Solr with faceted search enabled. Apache Solr has been configured to index thousands of items.
Timex site has connectors which are configured to integrate (REST, SOAP) with payment gateway, Channel Advisor (CA), Tealium and backend ERP system.
Timex B2C is built to be completely responsive to have the perfect design for mobiles, tablets and desktops.
