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Freshmeet U is an advanced freelance marketplace designed especially for businesses and college students. Through a strong, scalable digital ecosystem, it provides intelligent job matching, skill validation, and dynamic content sharing, with the goal of bridging the gap between emerging talent and actual freelance opportunities.

Describe the project (goals, requirements and outcome)

The Challenge

The goal of Freshmeet U was to establish an online community where college students could demonstrate their skills and be found by companies seeking new, talented independent contractors. The platform had to integrate community, work, and education into a smooth experience. Among the main difficulties were:

  • Scalable User Experience Design: Utilising design systems and modular front-end architectures to provide reliable, high-performing experiences for a range of user segments. It's quite challenging as it involves localisation-ready interfaces, reusable component libraries, and responsive layouts that adjust to the needs of both individual students and business clients.

  • Interactive Skill Assessment: Developing adaptive testing systems that measure user capabilities properly while maintaining integrity and fairness by analysing real-time inputs. To verify abilities beyond typical multiple-choice questions, these systems combine scenario-based simulations, real-world problem-solving exercises, and performance analytics.

  • AI-Driven Job Matching: Implementing clever matching algorithms into practice that combine behavioural insights, market trends, and skill data to produce tailored employment recommendations. Using natural language processing (NLP) and graph-based models, the system continuously learns from user interactions and feedback loops, thereby improving match accuracy over time.

  • Rich Multimedia Support: Allowing multimedia assets, including short stories and video portfolios, to be efficiently taken in, processed, and played back while being responsive and device-compatible. To guarantee accessibility and discoverability, integrated media workflows provide metadata tagging, adaptive quality streaming, and compression.

  • Flexible and Engaging UI: Creating a component-driven, dynamic user interface framework that facilitates runtime customisation and seamless future feature integration. The interface ensures smooth interaction and scalability across various platforms and workflows by utilizing event-driven patterns and a reactive architecture.


The Solution

Dotsquares developed a powerful, scalable platform for Freshmeet U using Drupal, leveraging its robust content management capabilities and modular architecture. The solution delivered a dynamic user experience and seamless backend management through the following core features:

  • User Roles & Custom Profiles: Defined separate workflows for students and businesses, supporting unique functionalities and goals. This ensures each user type has access to the features and data relevant to their needs.

  • Skill Evaluation Quizzes: Built-in quiz engine that assessed user skills and displayed verified levels on public profiles. It provides real-time feedback to reflect a user’s abilities accurately.

  • AI-Powered Job Matching: Integrated intelligent algorithms to recommend jobs and candidates based on skills, preferences, and platform activity. The system learns from user interactions to improve match quality over time.

  • Multimedia Support: Enabled users to upload video portfolios and share short-form SNP stories to showcase their progress and personality. Media is optimized for smooth playback and accessibility across devices.

  • Job Posting & Application System: Businesses could post freelance jobs while students applied based on real-time matching criteria. Matching is dynamic and adapts to current job and user profiles for better fits.

  • Knowledge Base & Tutorials: Businesses could post freelance jobs while students applied based on real-time matching criteria. Matching is dynamic and adapts to current job and user profiles for better fits.


The Results

The entire Freshmeet U platform emerged as a cutting-edge freelance marketplace that is well-positioned to assist companies and students alike. Among the major accomplishments were:

  • A feature-rich platform designed for professionals who are students starting their freelance careers.

  • Enhanced user involvement via captivating SNP stories, interactive tests, and individual video portfolios.

  • AI-driven suggestions and validated skill levels increase hiring trust.

  • A scalable content and media infrastructure providing continual platform development and adaptability.

  • A community-centric environment that facilitated networking, learning, and chances for discovery.

Today, Freshmeet U is a thriving, intelligent marketplace that redefines freelance chances for the future generation by bringing together up-and-coming talent and actual need.

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Why Drupal was chosen

Drupal was selected as the foundation for Freshmeet U due to its unmatched flexibility, scalability, and robust content management capabilities—key requirements for building a dynamic freelance marketplace serving both students and businesses.

Some of the primary reasons for choosing Drupal included:

  • Modular Architecture: Drupal’s modular system allowed for rapid development and customization of key features such as skill assessments, job matching, and user profiles. This flexibility ensured the platform could grow and evolve with the community’s needs.

  • User Role Management: With built-in support for complex user roles and permissions, Drupal made it easy to create distinct workflows for students and businesses, enabling tailored experiences without compromising security or usability.

  • Scalability & Performance: Given the platform's long-term vision and expected user base growth, Drupal’s ability to scale efficiently with performance optimization tools was a critical advantage.

  • Content & Media Handling: Drupal’s strong content architecture and support for multimedia made it ideal for managing video portfolios, interactive content, and SNP stories—all while ensuring responsiveness and accessibility.

  • Multilingual & Localisation-Ready: Drupal’s out-of-the-box multilingual capabilities supported Freshmeet U’s goal of reaching a diverse, global audience through localized and culturally adaptive interfaces.

  • API-First Approach: Drupal’s API-first framework allowed seamless integration with AI-based job matching algorithms, third-party tools, and mobile applications, ensuring future-ready extensibility.

  • Security & Reliability: With its active community and enterprise-grade security standards, Drupal provided a secure foundation crucial for managing sensitive user data, job applications, and real-time interactions.

In short, Drupal empowered Freshmeet U to deliver a sophisticated, future-proof platform that meets the demands of both emerging talent and businesses, offering a seamless blend of content, community, and intelligent matchmaking.

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