Sector(s)
Econo-Rack, a leading provider of pallet rack and shelving systems, sought to modernize their website with a fresh, visually appealing design that aligns with current web standards. The project aimed to enhance every aspect of the site's design on the existing Drupal platform, requiring significant updates and a migration to a newer version of Drupal.
Describe the project (goals, requirements and outcome)
Goals & Challenges
Econo-Rack wanted to overhaul the visual and functional aspects of their website to improve user engagement and ease of navigation.
- Comprehensive Redesign: Revamping the look and feel of each page beyond simple cosmetic changes like headers and footers.
- Functionality Improvements: Updating navigation structures and interactive elements like contact forms to enhance user experience.
- Migration to Newer Drupal Version: Ensuring a smooth transition to the latest Drupal version without losing existing functionality or content integrity.
Approach & Solutions
OPTASY took a holistic approach to redesign and enhance the Econo-Rack website, focusing on aesthetics and user interface improvements.
- Page-by-Page Redesign: Redesigned each page while maintaining the underlying structure, ensuring continuity and familiarity for returning users.
- Optimized Information Display: Enhanced the presentation of information with more visually appealing images and improved content organization on each page.
- Intuitive Content Layout: Implemented a new content layout that is more intuitive and visually pleasing, enhancing the overall site navigation.
- Theme Configuration: Configured a new Drupal theme based on the client’s selected WordPress template, which included sophisticated features like drop-down menus with images.
Results & Key Achievements
- Enhanced Visual Appeal: The website now features a modern, attractive design that effectively showcases Econo-Rack's products and services.
- Improved Navigation: The new navigation structure, including updated drop-down menus, has made it easier for users to find information quickly and efficiently.
- Increased User Engagement: The redesigned site has led to an increase in user engagement, with visitors spending more time on the site and interacting with the content more frequently.
- Successful Platform Migration: The migration to a newer version of Drupal was completed without disrupting the website’s operation, providing a stronger, more secure foundation for future enhancements.
Why Drupal was chosen
- Versatility: Drupal's ability to adapt to complex design requirements and provide robust content management capabilities.
- Scalability: Suitable for supporting Econo-Rack's extensive product catalog and customer base.
- Enhanced Security: Upgrading to a newer Drupal version ensures better security practices and compatibility with modern web technologies.
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