Sector(s)
Holool Aloula is a leading company in the business services field including logistics, information technology solutions, and training and consultancy services.
Holool Aloula is a subsidiary of Mobily.
Holool needed to invest in a CMS that enabled them to create the ideal digital experience in terms of UX, performance, speed, and flexibility to personalize and grow in the future. To that end, Holool Aloula's team decided to build their new website using Drupal technology, and Vardot helped them realize their mission.
About the project
Requirements and Goals:
- Design and develop the new website with a purpose-driven user journey
- Reliable support and maintenance post-launch
- Multilingual CMS capabilities
- Enterprise-level security and accessibility
- Integrate necessary tools and technologies with the new CMS
- CMS that provides personalization and flexibility for future upgrades
- Launch quicker to market
Outcome:
Responsive and Dynamic UX Design
Dynamic and Flexible Homepage
- The website will have a dynamic and flexible homepage that allows Holool Website Admins to edit, add, and remove content
- Feature highlights, news, and press releases about Holool Aloula through sliders, banners, images, and text
- Select items and high-impact content can be featured in queues and carousels to allow for better prominence on the homepage
Landing Pages
- Holool Website will have multiple landing pages with dynamic content to deliver to the different audiences for Holool Aloula
The website can now easily be accessed and navigated by users regardless of browser or screen size thank to the responsive mobile-first approach towards designing the new UI/UX.
Flexible Content Management
An experience, project, or case study can be easily created, promoted, and highlighted through the website. Throughout the site, admins can promote and highlight projects or case studies in landing pages and other various pages around the site.
Lead-generation forms will appear on project pages to capture leads.
Multilingual CMS Capabilities
Varbase CMS is a Drupal 9 CMS and Distribution that allows site builders to launch full multilingual enterprise digital experiences faster than before.
All content can be published and translated easily through Google APIs built into Varbase and Holool's marketing team can optimize their webpages for all audiences regardless of the language they use or search with on search engines.
Integrations
Through Varbase CMS, Holool can integrate essential tools needed to enhance both internal and external user experiences for their website. Tools such as Salesforce (CRM for lead generation via website forms), Chatbots, and social media optimization features:
Chatbot
- Automate and scale the chat conversations on the website
- Scale live chat conversations on the website and automate processes
- Able to integrate a fully personalized chatbot feature at any time without technical expertise requirement
Social Media
- Send to friends, Twitter, WhatsApp, Facebook, Google+, Pinterest, Tumblr, LinkedIn, and all popular social media sharing options are available to the entire website and to specific aspects and sections of the website through AddThis.
- Through the use of proper Open Graph meta tags, sharing links on social media will make sure the links are displayed in rich formats such as Twitter Cards, Videos playable directly on Facebook, and rich snippets.
Future Additions
The CMS allows for future expansion of the website by adding new sections, functionality, and content. Future additions to be added can be:
- Marketing automation integration for sending emails, SMS, push notifications, and much more
- Additional languages
Why Drupal was chosen
Varbase CMS & Distribution helps you launch quicker to market with:
• Multilingual UX for global audiences
• Flexible integrations with enterprise systems
• Superior on-site SEO to boost visibility
• Best-in-class security to protect your platform
• Ongoing support & maintenance from Drupal expert
Technical Specifications
Drupal version:
Key modules/theme/distribution used:
