Sector(s)
SOWT is a podcasting platform that produces and distributes high-quality audio programs in the Arabic language.
SOWT wanted a refresh for their outdated website design while improving on many aspects including SEO, an unresponsive player, UX, and integration issues. It was also important for the new site to include an improved backend to help their team manage and edit the website’s content smoothly.
They were looking to Vardot as a partner to help achieve that.
About the project
The Solution
By using Varbase CMS, we helped SOWT solve their on-site SEO issues which allowed SOWT’s website to improve rankings on search engines and reach a wider audience.
In addition, fixing RSS integrations meant that the platform can now work and integrate seamlessly with various podcast providers, improving the overall website user experience.
A new and easy-to-use backend meant that the SOWT team can now enhance their customer’s digital experience by providing upgraded content management while spending less time posting and editing new content.
Back to topThe Results
So far, traffic increased 780% and new users increased 625%. We also saw a 3% decrease in bounce rate and a 670% increase in page views.
Back to topWhy Drupal was chosen
SOWT faced challenges that demanded advanced digital solutions and reviewed all available options. Drupal was chosen as the ideal CMS to meet strategic objectives and elevate customer experiences - with Vardot providing the expertise to deliver a secure, scalable platform.
Technical Specifications
Key modules/theme/distribution used:
