Sector(s)
Established in 1992 by lawyer and labor rights advocate Mohamad Ayyash Mulheim, the Rewell Society is a charity organization focussed on addressing unemployment and poverty. While initially focussed only on charity, the Society soon realized that the most effective long-term way to address poverty is to teach sustainable skills.
Working in alliance with the Vocational Training Association of Jordan, Rewell created a series of short-term training courses that would cover over 41 vocational disciplines for low-skilled workers, job seekers, and higher education training.
Between 1995 and 1997, the Society introduced executive secretary training courses for women. The courses, created and run in collaboration with the Al Wasfiya Center for training, resulted in 28 women graduating and finding employment in the public and private sectors.
Funds raised have also been used to work with the EU to further vocational training in the labor rights sector and training the youth in the Democratic process.
With a recent rebrand and new Executive Committee, the Society continues to help Jordanians find empowerment through sustainable training and work.
About the project
Improvements
Engaging Content
Vardot needed to upgrade the content to cover key user engagement opportunities like news and success stories. Planned regular updating of these pages and content will also help with the site’s ongoing SEO improvements.
Intuitive UX/UI
The Society’s new site was designed to be a user-centric, responsive e-commerce platform. This would facilitate their goals of better communication, improved ways of showcasing projects for funding, and a streamlined donation process.
Optimized SEO
By making use of Drupal’s standard SEO capabilities, a 92% SEO site optimization score was achieved with the new build, making Rewell’s site easier for donors to find.
A Focus on Projects and Donations
As the most crucial section of the Society’s site, the campaign display, and donation features were designed to highlight each micro project and support an intuitive and easy-to-use payment process.
All projects can now be viewed on a single page. Each project has an explainer video, a dynamic progress bar to show how close it is to its donation target, as well as a quick click-through to the donation section.
Using a Drupal e-commerce module, Vardot created a customized payment gateway that allows multiple payment methods from Visa to MasterCard and eFAWATEERcom. This upgrade has automated the donation process and made it easily accessible to the largest number of potential donors. Drupal’s coding standards and Open Web Application Security compliance ensured high levels of donor data security for all payments made to the Society.
Scalable Administration
A fully customized and Improved backend administration was created to allow the Rewell team to create and promote projects, add manual donations and pull reports on online donations. In addition, pdf invoices can be generated on request for donors’ tax purposes. All backend administrator functionality was made to be easily used by any nontechnical member of the Society’s team.
To allow the website to grow with Rewell, the CMS is also scalable with the ability to have new sections, further automation functionality and content types added.
Super Fast Hosting
The slow loading times were improved by using Vardot hosting to reduce web load times to under 3 seconds. Faster load times helped to improve the overall customer experience and to prevent bounce-outs that would negatively impact long-term SEO.
The Results
With an improved ability to highlight individual projects and a secure, easy-to-use donation process, the Rewell Society is set up to scale their work of supporting Jordanians into long-term employment and self-sufficiency.
In addition, to increase accessibility to more donors, the site is able to support both English and Arabic.
Why Drupal was chosen
Vardot enabled Rewell to rapidly build and launch a new platform that streamlines information sharing and donations. The site now serves as the backbone of their crowdfunding community.
Technical Specifications
Drupal version:
Key modules/theme/distribution used:
