Sector(s)
Dubbed as 'The Worldwide Equestrian Marketplace'; ProEquest delivers a digital experience for horse enthusiasts to sell, lease or own their own majestic horse.
A powerful horse marketing and search tool, ProEquest is the largest community made for professionals, by professionals.
ProEquest is a single, easy to use a members-only site that helps you find everything from your perfect horse to the latest news that matters to you.
ProEquest eliminates irrelevant sale horse posts from unproven sources, the need to sift through endless listings, and the tedious process of spreading the word about your horses and services one person at a time.
Until ProEquest, an effective networking tool that connects equestrian professionals worldwide just hadn’t existed.
ProEquest professional members receive full access to ProEquest.com. Only members can post horses for sale, creating the best sale horse database available worldwide.
However, anyone can view horses, search ProEquest by region, trainer or horse, read the latest in show jumping news, and interact with the powerful ProEquest social media community.
About the project
Upgrade: ProEquest needed to upgrade their website from Drupal 6 to Drupal 8's latest tech, solutions, modules and features in order to revamp the digital experience they are promising their users.
Migration: Migrate all data and content for the platform
Integrate Secure E-Commerce: ProEquest needed to integrate a secure and user-friendly payment procedure (authorize.net)
Mobile-First: To optimize the benefit from the enhanced features and solutions that Drupal 8 offers a mobile-first digital experience for users.
Advanced Search: To create a powerful search engine that is for the users and content of the platform. Users must be able to save their preferred search criteria in order to receive relevant alerts regarding their search.
Search Engine Optimized: The new marketplace would focus on content marketing for the specific target audience that needs to be reached. Hence, a blog was introduced which makes SEO an essential aspect of marketing efforts.
Why Drupal was chosen
Having built the previous version of the site using Drupal 6; the client was already familiar with Drupal's features and benefits:
- Best in class security
- Handles heavy media loads without compromising performance
- Flexible CMS for all users
- Secure payment process
- Open source support
- Quick to market
- Inherent SEO
Technical Specifications
Drupal version:
Key modules/theme/distribution used:
Varbase
Varbase is a website builder base distribution that combines powerful editorial features, mobile, lead-generation, SEO, social media integration, and beautiful bespoke designs. Varbase is packed with adaptive functionalities and essential modules.
Varbase was built to reduce the amount of time it takes any Drupal developer to build a high-quality website, it includes over 160 checklists item to implement best practices SEO, performance tuning, security considerations, and best practices in Drupal development.
Varbase is also built utilizing Bootstrap theme, and takes advantage of several Bootstrap-ready modules, all packaged with the base distribution.
Drupal Commerce
Drupal Commerce is used to build eCommerce websites and applications of all sizes. At its core it is lean and mean, enforcing strict development standards and leveraging the greatest features of Drupal 7 and major modules like Views and Rules for maximum flexibility.
Whereas eCommerce solutions are often developed with an application mindset, highlighting what you can do with it out of the box, Drupal Commerce was developed with a framework mindset, focusing on what you can build with it. The core Commerce systems make no hard-coded assumptions about your business model, privileging developers and site builders at the core level to build custom eCommerce solutions to suit.
Bootstrap
The Bootstrap theme is HTML & CSS, JavaScript framework that is used to create responsive website themes and outlooks. Bootstrap aims to make mobile-first web interfaces.
