Office of eSafety — GovCMS

Office of eSafety’s challenge

The old eSafety website was on a proprietary content management system (CMS). eSafety had been looking to move platforms and was specifically interested in GovCMS SaaS because it would remove the technical burden and allow them to focus their internal teams on developing more digital assets and new content. However, when they initially approached the market, they were told they’d have to use GovCMS PaaS or ‘straight’ Drupal because of their complex requirements (e.g. many different content designs and templates). Find out more about GovCMS SaaS and PaaS.

The proposed site featured separate sections for eSafety’s six distinct target audiences:

• Educators
• Kids
• Young people
• Parents
• Women
• Seniors

eSafety’s content, functionality and landing pages were tailored for each section. This resulted in a multitude of content types and design features and a degree of complexity in the implementation.

eSafety initially secured Salsa Digital’s services for a site assessment/discovery to assess its requirements against GovCMS SaaS, GovCMS PaaS and standard Drupal. They’d heard about our expertise in the marketplace and hoped we’d be able to find a way to deliver on GovCMS SaaS where others hadn’t.

Office of eSafety’s transformation

During the site assessment/discovery, we mapped all of eSafety's requirements against the three CMS/platform options using our standard, mature GovCMS viability process. We found that although eSafety’s list of requirements was more comprehensive than most SaaS builds, nearly everything on the list was possible with enough development time and a high level of GovCMS expertise.

eSafety then engaged us to build the site’s backend, initially contracting us for GovCMS expertise, backend Drupal development, and governance. We brought an engagement manager, a technical lead and two Drupal developers onto the project. eSafety’s core team consisted of the primary stakeholder, a business analyst, a tester, a UX/UI designer (also the product owner) and two frontend developers.

Given we had already become very familiar with the website requirements during the site assessment, we could jump straight into story grooming and frontend and backend development.

Part of our solution was also search engine optimisation (SEO), where we focused on tag management optimisation, working with Google Tag Manager to Google Analytics.

The site launched in October 2019 as the most comprehensive site of its kind dealing with online safety worldwide.

The outcomes

The main benefits of the new eSafety website include:

• A user-centred site tailored to the unique needs of eSafety’s target audiences

• Backend logic that colour codes shared elements to align with the sub-branding of each section

• Removal of the technical burden of hosting, infrastructure and security management through GovCMS SaaS

• The many benefits of GovCMS, including a stable and reliable CMS (Drupal), 24x7 enterprise support and proactive monitoring and security compliance at the highest level