Medad Cloud Platform

Goal

The primary goal of the Medad website portal development project was to create a modern, visually dynamic platform that aligns with Medad's rebranding efforts and reflects their ambition and innovative spirit. The new website needed to not only showcase Medad's comprehensive suite of cloud-based apps but also engage users through a storytelling approach, weaving together the narrative of Medad's commitment to transformation, resilience, and societal impact.

Requirements

• Rebranding Alignment: Medad underwent a significant rebranding process, which necessitated a completely revamped website. The platform needed to reflect the refreshed visual identity of Medad and reinforce its position as a forward-thinking solution provider for institutions.
• Dynamic Animation Capabilities: The client sought a dynamic and editable animation framework that could bring their content to life while offering flexibility for future updates. Medad wanted to incorporate animation that would both engage users and be easy to modify as new products or services were introduced.
• Engaging, Narrative-Driven Design: Medad wanted a website that effectively communicates its brand’s mission and vision in a way that connects deeply with users. They sought a dynamic and interactive design that would guide visitors through the platform’s offerings in a seamless and engaging manner. 

Outcomes 

• Visually Appealing Identity: The website successfully translated Medad's rebranding into an impressive, visually cohesive platform. By combining striking design elements with fluid animations, the site communicates a modern, professional look that resonates with Medad’s values of ambition, resilience, and impact. The design aligns with their mission, leaving a lasting impression on visitors.
• Integration with GSAP (GreenSock Animation Platform): To fulfill the client's animation needs, we integrated GSAP, a powerful JavaScript library that enables high-performance animations. GSAP was chosen for its flexibility, robustness, and ability to create intricate, smooth animations that are easily editable without compromising on performance. This allowed Medad’s team to maintain dynamic content and keep the animations fresh and relevant.
• Storytelling Approach: We employed a storytelling style that presents Medad’s services as a journey for institutions seeking to transform their operational efficiency, designed to guide users through the platform’s features and value propositions. The storytelling format ensures that visitors engage deeply with the content while clearly understanding Medad’s impact and vision.
• Service Bundling and Customization: To emphasize Medad's flexible approach to delivering cloud-based solutions, we created a section where clients can explore service bundles. These bundles are customizable, allowing users to choose a combination of apps or products tailored to their institution’s unique requirements.
• Seamless User Navigation: We implemented intuitive navigation features that guide users seamlessly between the site homepage and the product's details. This clear structure ensures that visitors can easily move from exploring Medad’s mission and values to discovering detailed product offerings and bundles, thereby facilitating an efficient browsing experience.