Sector(s)

Team Members

nielsaers, reszli, fmfpereira, sandboxpl, thomasdbcklr, brentmeuleman, pjonckiere

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Organizations Involved

Lotus Bakeries is active worldwide in the indulgent and natural snacking segment with a variety of brands, including Lotus Biscoff, Nakd, TREK, BEAR and Kiddylicious.

About the project

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Challenge

As a global player that had gone through a series of acquisitions over the past years, the digital landscape for Lotus had become fragmented. HQ was struggling to maintain its unified corporate branding and was having a hard time pushing relevant content consistently to individual local markets. Needless to say, overhead costs for keeping all websites live and updated with new products had risen exponentially.

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Result

Dropsolid put in place a distributed content management system on a centrally managed platform, using the Multi-Market Module. Advanced content permission management allowed us to combine central content distribution with local website maintenance.

The new Lotus websites are fully responsive with detailed product info and a recipe view optimized for mobile devices, making it easy to follow step-by-step instructions while baking.

It didn’t take long for Lotus to start feeling the effects of this new approach:

  • Corporate branding and content can be centrally managed, in turn decreasing the marginal costs of adding new brands to a minimum.
  • Faster time-to-market through close collaboration with the Dropsolid Solutions and Content teams to manage go-live for additional markets.
  • Local marketers receive tailored training to start managing their local content independently.
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Why Drupal was chosen

We chose Drupal because of its incredible flexibility when it comes to large enterprise websites. We leveraged Drupal’s many different API’s and contributed modules to craft a user friendly multi market website. 

The Drupal solution allows editors from offices of Lotus Biscoff all over the world to manage and create content for their respective countries and markets from a single CMS. We did not find any other framework or CMS that would allow us to do this without having to seriously compromise the vision of the client.  

Technical Specifications

Drupal version:

Key modules/theme/distribution used:

Why these modules/theme/distribution were chosen

Group module enabled us to group content by market and leverage its logic for editing content with specific permissions. We’ve used this module to to build upon and provide functionalities like: 

  • Different domains per country/market
  • Different menus per country/market
  • Multiple languages per country/market