Sector(s)
LINK4 is the leader of the motor insurance market in Poland. High traffic, dozens of inquiries each day - it demands highly efficient, scalable solutions such as Drupal. As Smartbees, we were responsible for developing a new website focused on modern design, ergonomic content edition, and facilitated contact with customers.
About the project
Goals
During the development process, we had to take into account different points of view: sales, marketing, SEO, and customer service. It also demanded close cooperation with other agencies responsible for each area.
- Sales - improving the forms-sending process.
- SEO - adding and configuring the necessary modules and achieving high performance in PageSpeed Insights.
- Marketing - integrating the website with external systems for data analysis, marketing automation, etc.
- Customer service - providing easy-to-interact tools to communicate with the company in any emergency.
- Content editors - allowing easy publishing and editing interface.
Solutions
We focused on delivering a solution that meets the expectations of each stakeholder. Besides this, we had to migrate the majority of the content from the previous website and include brand-new features to improve the general impression.
- Content migration - migration of selected content from a Drupal-7-based website.
- Content presentation - creating a new structure for landing pages and blog posts, building additional blocks, and improving the publishing process.
- Integrations - multiple integrations with external tools, e.g., LiveChat, OneTrust, Callback.
- Forms - implementation of different forms for reporting each type of accident and an easy-to-use form creator in the admin panel.
- SEO - configuration of necessary modules, building custom functionalities, and optimizing page speed.
Effects
Simplicity. Transparency. Usability. Smartbees team achieved it, thanks to detailed pre-implementation analysis, close cooperation with stakeholders, and 100% commitment to the development process.
- Modern CMS ready to handle even enormous traffic.
- New, mobile-first focused graphic design.
- Fully editable, advanced forms managed from the admin panel.
- A modernized application handling calls from Callback forms.
- Refreshed interface adjusted to editors' needs.
Why Drupal was chosen
- Previous experience - the company has been using Drupal 7 for many years and had a positive experience with the CMS. It also means a low entry level for editors and administrators on the new website.
- Efficiency - LINK4 is one of the most popular insurance providers in Poland. Thus, it deals with high traffic each day.
- Scalability - adding new content presentation options and implementing new integrations in the future is a must-have. Drupal’s scalability was crucial at this point.
Technical Specifications
Drupal version:
