Sector(s)
Traffic Tech comprises two different companies operating in the field of intelligent traffic management, smart parking and access control and security, as well as industrial weighing applications.
For over three decades, Traffic Tech has developed and utilized fundamental engineering, technologically advanced system integrations and contracting and services capabilities, which has solidified the company’s role as a leader in the specialized field throughout the Middle East and the GCC.
Established in 1985 in Amman, Jordan, Traffic Tech Middle East Co. (TTME) is operational in various countries in the region and offers its services in Jordan, Syria, Lebanon, Egypt, Iraq and the Palestinian Authority Area.
Goal
The primary goal of the Traffic Tech website portal project was to develop a modern, bilingual platform that accurately reflects the company’s leadership in intelligent traffic solutions across the Middle East. The project aimed to centralize the company’s vast range of services—intelligent traffic management, smart parking, access control, and industrial weighing applications—into a seamless digital experience.
Requirements
- Comprehensive Service Representation: The website is needed to showcase Traffic Tech's wide range of services in intelligent traffic management, smart parking, access control, security solutions, and industrial weighing applications. This required clear and intuitive navigation for users to understand the diverse services the company offers.
- Responsive and User-Friendly Design: The website needed to be responsive to ensure seamless user experiences across devices, such as desktops, tablets, and smartphones. It also had to be designed with a user-centric approach to make the site accessible and easily navigable.
- Strong Visual Identity: The portal required a visually appealing design that reflected Traffic Tech's leadership in the Middle East’s traffic management sector, focusing on a professional and modern look.
- Client Engagement and Support: The website needed features like contact forms and service request options to facilitate easy communication between Traffic Tech and its clients. This also included a section to display after-sales services, reinforcing their commitment to long-term client relationships.
- Multilingual Support: Since Traffic Tech operates across the Middle East and GCC regions, the site requires the ability to support both English and Arabic languages to cater to a diverse audience.
- Scalability for Complex Service Offerings
Traffic Tech’s website needed to accommodate a broad range of services. Drupal's robust scalability makes it ideal for managing complex, content-rich websites. With its modular architecture, Traffic Tech can easily expand its services and add features as the company grows, without overhauling the entire platform. - Advanced Content Management
Drupal's powerful content management system allows Traffic Tech to organize and update its service offerings and product catalog with ease. Administrators can efficiently manage traffic control solutions, project case studies, and technical specifications from a centralized dashboard, ensuring the platform remains up to date. - Multilingual Capabilities
Since Traffic Tech operates in diverse markets across the Middle East and GCC, bilingual support was crucial - SEO Optimization
Drupal’s SEO-friendly framework helps increase the website's visibility in search engines, which is critical for a company like Traffic Tech that wants to attract business inquiries and showcase its leadership in intelligent transportation solutions. Drupal allows for custom metadata, clean URLs, and other technical SEO enhancements. - Security
Given Traffic Tech's role in traffic control and safety, security is a top priority. Drupal is known for its robust security features and regular updates. Its extensive permission system allows for tight control over who can access and modify content, ensuring the site remains secure from potential threats.
Technical Specifications
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Key modules/theme/distribution used:
