Content modeling is all about organizing your website’s content so it works smoothly for your audience and your team.

Your content model should fit your unique story—there’s no one-size-fits-all solution. The tutorials in this section cover content modeling basics, and examples to help you think critically about your content needs. Explore content modeling through different lenses like layout, Views, SEO, social media, and editorial workflows, with questions and examples to guide your content model development.

What is content modeling?

Content modeling is the process of organizing your website’s content so it works smoothly for your audience and your team.

Content modeling for layouts

Tips for how to approach content modeling from the perspective of design systems and page layouts.

Content modeling for social media and SEO

Tips for how to approach content modeling while optimizing for sharing on social media and SEO.

Content modeling for views

Tips for how to approach content modeling while keeping in mind how the data will need to appear in lists and be filtered or sorted.

Content modeling for editorial workflows

Tips for content modeling from the lens of editorial workflows, content governance, and automation.