Woodruff Sawyer

Ensuring modern design that enables lead-gen success

Woodruff Sawyer's previous website faced multiple challenges: an outdated design that didn't reflect their industry leadership, limited content management flexibility, and ineffectiveness as a lead-generation tool integrated with ABM strategies.

Additionally, the site poorly communicated their services and expertise, leaving potential clients confused about how to work together. Prospective clients struggled to understand Woodruff Sawyer’s comprehensive service offerings and industry expertise due to fragmented and poorly organized website content.

To overcome these issues, they needed a modern, scalable web platform aligned with their ambitious marketing goals.

Improving the web experience with Drupal DXP

We upgraded Woodruff Sawyer’s digital experience by implementing an innovative Drupal DXP. By addressing challenges and equipping them for scalability, we leveraged our Drupal Kinetic theme to ensure performance and speed, enhance user experiences, and expedite implementation.

With an intuitive component-based design framework, the Woodruff Sawyer team could manage content without technical expertise, ensuring their site remains relevant and dynamic.

Additionally, we built a streamlined content library to make managing and promoting industry insights easier—significantly improving lead generation through content marketing.

ABM consulting to build strategy centered on the new website

Recognizing the need for ABM as a growth accelerator, we simultaneously conducted an ABM discovery and strategic effort to define Woodruff Sawyer’s ideal customer profile (ICP) and align their website content and outreach motions to focus on cultivating long-term prospects—rather than only focusing on short-term MQLs.

Through the course of workshops, analysis and strategic sessions, we audited ABM intent platforms like ZoomInfo, Triblio, and 6sense, identifying the best-fit solution for Woodruff Sawyer’s unique and narrow ICP audience. Equipped with a new strategy and plan for implementation, the team was poised to attract and engage high-value accounts and begin their in-house ABM pilot—with the new website at the heart of the strategy.

Outcome

The new site achieved a 29% increase in new users, a 24% improvement in organic search, and a significant boost in engagement on key pages, resulting in better lead generation and overall performance.