Velocity Global

From blue sky to bringing a new website to life

During discovery, we worked closely with visual design agency Red Antler to ensure the new Velocity Global identity would be brought to life in a consistent, engaging, and manageable way.

At the same time, highly visual and asset-heavy pages needed to be search optimized (thank you, Drupal's out-of-the-box SEO optimization) but also remain very easy to manage so that marketers could update stats across country pages on the fly—which called for an easy-to-use, robust, component-based design system.

Thinking global about web navigation elements to prioritize user experience

Navigation was an important consideration for the sake of users and Velocity Global’s evolved positioning. Finding the right balance between what users expect and what they don’t is key.

As a company that helps other companies hire candidates in other countries, ensuring customers could search for and find "their country" was critical for users—and for Google.

By moving access to the country pages to the navigation bar, users can browse directly from the menu, increasing visibility and incentivizing users to find the right path for them.

Sophisticated account targeting, paired with conversion-driven web design

Along with everything that goes into creating a conversion-driven B2B website, we also helped Velocity Global deploy their newly purchased 6sense platform.

Working with stakeholders, we helped align the go-to-market strategy with target account lists, keywords, and segments to support the initial ABM pilot program. By narrowing to the most targeted ICP, we helped organize the first campaign launch that coordinated display advertising, marketing nurture, and sales engagement.

Resources that drive results on a global scale

While every sales process is unique, there are some tried-and-true tactics that can often show value to potential customers. We helped build an employee cost calculator that helps prospective customers budget for hiring globally. The system pings a custom API for country and currency information using a fast, lightweight Javascript application. Follow-up CTAs funnel interested users directly into the sales process.

Outcome

The redesigned website resulted in increased user engagement, higher conversion rates, and an improved global presence, positioning Velocity Global as a leading SaaS platform in its industry.