Sector(s)

Visit the site

Visit the site

Organizations Involved

A globally recognized tourism authority partnered with OpenSense Labs to overhaul its fragmented digital presence that was spread across three independently managed websites—each serving different audience segments: global travelers, the press, and event planners. With the existing platforms running legacy CMS solutions and plagued by inconsistent branding and inefficient workflows, the goal was to create a unified, scalable, and high-performing solution. OpenSense Labs orchestrated a full-scale multi-site migration and rebuild on Drupal 10, transforming the digital experience for millions of users worldwide. 

Describe the project (goals, requirements and outcome)

Goals 

  • Eliminate digital fragmentation across three websites. 
  • Establish a consistent brand identity and UI/UX. 
  • Simplify content management through centralization. 
  • Support multilingual content delivery for global engagement. 
  • Improve accessibility and performance. 

Requirements 

  • Migrate content from legacy CMS platforms to Drupal 10. 
  • Design separates yet connected navigational structures for global users, press, and event planners. 
  • Build reusable components and templates using Storybook. 
  • Enhance user experience with tools like a real-time chatbot and mobile-responsive design. 
  • Deploy on a robust infrastructure with high availability and speed. 

Outcomes 

  • Three distinct sites unified under a single Drupal 10 platform. 
  • Faster page load speeds, enhancing SEO and user satisfaction. 
  • Reduction in support tickets, allowing internal teams to focus on innovation. 
  • Multilingual capabilities with auto-translation via GTranslate. 
  • Improved backend workflow, reducing time spent on manual content updates. 
  • Real-time user engagement was enhanced with Mr. Sloth, the integrated chatbot. 
Back to top
Why Drupal was chosen

Drupal 10 was selected for its proven capabilities in building enterprise-grade, multilingual, and content-rich platforms. Given the scale and audience diversity of the client’s operations, Drupal offered: 

  • Robust Multisite Management: Ability to unify distinct audience portals under a single codebase with tailored experiences. 
  • Scalability & Flexibility: Future-ready architecture that supports modular expansion and complex content hierarchies. 
  • Multilingual Support: Seamless integration with tools like GTranslate to cater to a global audience. 
  • Security & Compliance: Enterprise-level security features suitable for a government-backed entity. 
  • Ease of Content Management: Intuitive workflows that empower non-technical editors. 

Technical Specifications

Drupal version:

Key modules/theme/distribution used:

Why these modules/theme/distribution were chosen

Why These Modules Were Chosen 

To meet the technical goals of unifying content, improving user experience, and ensuring scalable performance, a carefully selected set of Drupal modules was implemented: 

  • Layout Builder 
    Enabled flexible page creation using a drag-and-drop interface, empowering non-technical editors to design dynamic layouts without code. 

  • Mailchimp 
    Integrated for efficient campaign and newsletter management, supporting audience segmentation and engagement tracking. 

  • Metatag 
    Ensured consistent and optimized metadata across all pages to enhance SEO and search visibility for global audiences. 

  • reCAPTCHA 
    Added a layer of security to webforms by preventing spam and automated abuse, critical for a high-traffic tourism platform. 

  • Elastic Search 
    Powered a fast and intelligent on-site search experience, helping users quickly find relevant content across the unified platform. 

  • Better Exposed Filters 
    Improved the usability of Views filters, making it easier for users to refine search and content listings, particularly on content-dense sections like press releases and event pages. 

  • Chosen 
    Enhanced select box usability, especially for forms and filters, offering smoother user interaction on both desktop and mobile. 

  • Content Access 
    Allowed granular control over who could view or edit specific content types, supporting content workflows for different internal teams (e.g., press, events, tourism). 

  • Geofield & Leaflet 
    Worked together to provide interactive maps and location-based content display—vital for showcasing tourist attractions and event venues. 

  • Lazy Load 
    Optimized page performance by deferring the loading of off-screen images, resulting in faster load times and better user experience, particularly for mobile users. 

These modules were chosen not just for their functionality, but also for their performance efficiency, security compliance, and alignment with editorial workflows, enabling a future-ready platform tailored to the needs of global travelers, press, and event organizers.