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A consolidated, future-proofed digital experience powered by Drupal

The project aimed to rebuild Transamerica’s website with Drupal to simplify content management, improve user experience, and enhance administrative processes. It also integrated with React apps for a unified experience.

Describe the project (goals, requirements and outcome)
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Goals

Create a modern, scalable CMS for Transamerica, offering improved content management, user experience, and administrative efficiency.

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Requirements

The project required integration with existing systems, a component-based design for flexibility, and support for seamless publishing workflows.

Drag-and-drop components and system integration to make admin easier

Working alongside the talented enterprise UX team at Transamerica, we began by understanding pain points to see how Drupal could help the content publishing process. The team at Transamerica had created a complete design system and heavily researched navigation structure that needed to be implemented in a maintainable, user-friendly way in Drupal.

Our UX team worked with Transamerica's to “Drupalize” the design system and customize the admin experience for content managers. Paragon, our open-source configuration of Drupal 9, leverages design systems with its pre-configured modules and use of Layout Builder. Thanks to Paragon, Transamerica content admins could create content more easily with consistent drag-and-drop components.

On the technology side, integration was key for Transamerica developers using React, whose apps would need to work with Drupal for a unified experience. The long-term strategy relies on Drupal APIs to power headless (or decoupled) experiences. One initial use case: pulling and displaying content from Drupal inside other React applications.

Working to make digital experience better, faster, stronger

The first iteration of the newly relaunched Transamerica.com is proof that technology is no longer holding back the digital teams at Transamerica. Baked into v1.0 is a comprehensive navigation strategy developed by Transamerica UX designers, a robust component-based design system (adapted to Drupal), and the workflow tools needed to speed up the publishing process and give marketing and content teams the freedom to do what they do best. The result of our collaboration with Transamerica is a faster, modernized, and manageable digital experience for customers and admins alike.

✓ Reduced cost with no software licenses

✓ Implemented component-based design

✓ Long-term strategic road mapping

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Outcome

The site became more manageable, with reduced operational costs and an improved user experience, enabling future scalability.

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Why Drupal was chosen

Transamerica needed a robust content management system platform to replace multiple legacy systems. Drupal was chosen for its ability to streamline content management, integrate with existing systems, and enable rapid design/UX changes, providing the flexibility required for a modern, scalable solution.

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Technical Specifications

Drupal version: