Founded in 2019 in Stellenbosch, South Africa’s “Silicon Valley,” Qroople was created by a real estate expert, attorneys, and IT developers.
They noticed a big challenge that small estate agencies, contractors, and realtors struggled to compete with bigger firms due to limited budgets and digital marketing skills.
Qroople introduced a game-changing solution: a post-paid advertising platform designed for the real estate industry. This approach removes upfront costs, making it easier for businesses of any size to market their services.
Their key feature is cashback coupons, which attract homebuyers while promoting real estate professionals. These coupons help generate leads, boost visibility, and set businesses apart.
Now operating in 197 countries, Qroople empowers real estate professionals to grow their businesses using digital marketing. It’s more than a platform it’s a tool for innovation and success in real estate and LN Webworks is helping them in
Executive Summary
Qroople has created a new way of advertising where real estate professionals can pay later and earn cashback coupons. This allows real estate agents and companies of all sizes to promote their services, get leads, and increase their visibility without paying upfront. With its reach in 197 countries, Qroople has changed the way real estate marketing works, helping professionals succeed in a competitive market.
Project Objectives
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Introducing Cash Back Incentives: To provide financial relief to home buyers during property transactions.
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Simplifying the Home Buying Process: By connecting buyers with trusted real estate professionals, builders, and mortgage brokers on a single platform.
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Enhancing User Privacy: Enabling anonymous browsing to build user trust.
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Improving Accessibility and Scalability: Upgrading the platform to ensure a seamless experience and prepare for future growth.
Key Benefits
For Buyers:
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Easier property searches with trusted experts.
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Cashback rewards when closing a deal, helping reduce costs.
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Personalized support throughout the buying process.
For Professionals:
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Low-cost marketing with no upfront fees.
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More visibility and leads through cashback offers.
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Tools to help build their brand and reach more people.
For Investors:
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Unique position in the market with no direct competition in PropTech.
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Business model that can grow globally.
For Advertisers:
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Access to a targeted group of buyers and professionals.
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Better brand exposure through Qroople’s wide network.
Problem Statement & Challenges
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Budget Issues: Small agencies and contractors didn't have enough money for traditional marketing methods.
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Lack of Digital Skills: They didn't have the knowledge to effectively use online marketing, which made it harder to compete.
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Disconnected Market: It was hard to connect buyers with reliable professionals in an easy and organized way.
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Growth Challenges: There was a need for a platform that could grow and support more real estate professionals in different areas.
Project Approach / Solution
- Post-Paid Advertising Model:
- No need to pay upfront, which reduces financial risk for businesses.
- Made it easier for small and medium businesses to join without any big barriers.
- Cashback Coupons:
- Gave homebuyers real rewards, making the services more appealing.
- Helped businesses stand out and increased their visibility in a crowded market.
- User-Friendly Platform:
- Allowed professionals to easily create and share branded coupons.
- Supported both online and offline marketing through flyers, emails, and social media.
- Targeted Search Features: Let buyers search by location and budget, helping them find the right professionals.
- Global Expansion: Made Qroople a global player in the real estate technology industry, helping professionals in 197 countries.
Conclusion:
Qroople is changing the real estate industry with its new platform that helps real estate professionals and makes buying a home easier. It focuses on being inclusive, and affordable which has made it a trusted name in real estate worldwide. Whether you're buying, selling, working as a professional, or investing, Qroople provides the support you need to succeed in a competitive market.
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