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Delivering a seamless e-commerce experience for Purple Mattress

In collaboration with multiple agency partners, Purple embarked on a project to transform their existing e-commerce site into a cutting-edge platform. The primary objectives were to enhance the user experience through personalized content, streamline complex promotional activities, and ensure seamless integration with back-office systems for real-time updates on pricing and inventory. The project leveraged Drupal's backend capabilities combined with a React-based frontend to deliver a fast and responsive interface.

Describe the project (goals, requirements and outcome)
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Goals

  • Develop a fully integrated e-commerce solution that offers a personalized and responsive shopping experience.

  • Implement advanced features like dynamic pricing, scheduled promotions, and tailored product recommendations.

  • Ensure seamless integration with existing back-office systems to maintain accurate and up-to-date pricing and inventory information.

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Requirements

  • Utilize Drupal's architecture to manage complex e-commerce functionalities and content management needs.

  • Integrate a React-based frontend to provide a dynamic and user-friendly interface across all devices.

  • Collaborate effectively with multiple agency partners to align on development and design strategies.

Creating a responsive, personalized shopping experience with Drupal

Purple set out with an ambitious vision: to create a fully integrated e-commerce solution capable of tackling complex challenges. They needed advanced functionality like dynamic pricing based on user behavior, precise staging for timed promotions, and personalized product recommendations tailored to customer preferences—all without compromising speed or accuracy. Additionally, they aimed to deliver a flawless, responsive shopping experience across all devices while integrating numerous back-office systems so that pricing and inventory could update in lock-step.

Achieving this vision required going beyond basic e-commerce capabilities to set a new standard in functionality and performance. However, Purple lacked all the technical and development expertise needed to bring this cutting-edge project to life.

Agency collab that won't keep you up at night

Partnering within a joint-agency collaboration, we helped Purple build an integrated system powered by Drupal and leading front-end tools. Creating a seamless shopping experience that balanced precision, adaptability, and speed was critical.

The solution deployed a Drupal-based architecture to handle complex requirements while integrating smoothly with existing systems. For the front end, we used React to deliver a fast, dynamic, and responsive user interface.

Content management tools allow for precise staging and scheduled releases, ensuring timely updates without disruptions. Additionally, we integrated Commerce Tool’s Product Information Management (PIM) and a Digital Asset Management (DAM) system, streamlining operations between marketing and technical teams.

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Outcome

The project successfully delivered a state-of-the-art e-commerce platform that met all outlined goals. The new site offers a seamless and personalized shopping experience, with advanced features that enhance customer engagement and satisfaction. The integration of Drupal and React has provided Purple with a scalable and efficient platform, positioning them competitively in the online mattress retail market.

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Why Drupal was chosen

Drupal was selected for its robust capabilities in handling complex e-commerce requirements. Its flexible architecture allows for seamless integration with various systems, enabling advanced functionalities such as dynamic pricing based on user behavior, precise scheduling for promotions, and personalized product recommendations. Moreover, Drupal's scalability ensures that as Purple's product lineup grows, the platform can adapt without compromising performance.

Technical Specifications

Drupal version: