Sector(s)
With SEO-optimizing features like Webp, customizable meta tags, SEO-friendly URLs, automatic sitemap generation and more, Drupal proved to be the perfect solution for Ubicquia in enhancing their organic SEO.
Ubicquia is a leading technology company dedicated to making existing infrastructure smarter through easy, scalable, and innovative solutions. With a customer base of over 700 spanning the US, Canada, and Latin America, They excel in providing services to cities, utilities, and communications service providers, showcasing consistent progress in its projects.
The Result
Phase 1 delivered remarkable outcomes, significantly boosting the website's overall health score from 75 to an impressive 95. Embarking on Phase 2, Specbee prioritized Ubicquia’s user behavior analysis, aligning areas with user intent and optimizing content for enhanced performance.
The Goal
When Ubicquia wanted to optimize their online presence and increase organic traffic, Specbee was entrusted with the task of conducting a comprehensive SEO audit. This involved identifying areas for improvement and capitalizing on growth opportunities.
The Process
-
Audit Kickoff: We initiated the project with a comprehensive audit covering organic traffic, keyword and content analysis, and Drupal coding affecting technical SEO. Our goal: elevate Ubicquia's website performance.
-
Organic Traffic Analysis: Post-audit, we delved into understanding pages crawled but missed indexing with Google.
-
Technical Performance Review: In line with current SEO requirements, Specbee conducted a critical review of the website's technical performance.
-
Google Search Console Analysis: This involved identifying technical crawl and indexing issues, such as additional 404 pages, soft redirects, and URLs not in the sitemap.
-
Enhanced Page Experience: Leveraging core web vitals data, we identified key pages for improved user experience, addressing issues like slow page load and resource handling, especially on mobile devices.
-
Performance Optimization: Following Drupal best practices like Webp, we tackled sitemap-related problems, redirection, and broken links.
-
Webp Module Implementation: Heavy jpg or png format images causing slow page load were optimized using Drupal's Webp module, enhancing loading times significantly.
-
Redirect Module Integration: Unknown redirects and broken links were resolved using Drupal's Redirect Module, enhancing both user experience and SEO.
-
Sitemap Module Utilization: We ensured all the right URLs were part of the sitemap, addressing HTTP to HTTPS transitions. Drupal's Sitemap Module generated an XML sitemap, submitted for search engine crawling and indexing.
Ubicquia has been leveraging Drupal for an extended period and has entrusted Specbee with tasks such as feature add-ons, code clean-up, version upgrades, and component-based approach implementation for the past year. We upgraded their website to the latest (as of Feb 2024) Drupal 10.2 version. This made it easier to leverage and implement Drupal’s SEO-optimizing features.
Drupal stands out as an excellent choice for SEO due to its inherent features and flexibility. The platform's clean code and modular structure contribute to faster loading times, a crucial factor for search engine rankings. Additionally, Drupal's robust content management capabilities allow users to create SEO-friendly URLs, meta tags, and descriptions, enhancing overall site visibility.
Technical Specifications
Drupal version:
