Numerix

Site experience matters—we help drive conversions and create brand clarity.

First impressions still matter—and Numerix needed to give new site visitors the right impression from the jump. A system of stylish content blocks balances content and visual impact resulting in increased brand clarity, and a deeper experience that resonates with users.

While reusability of content components is important, pages are not a free-for-all. Careful consideration regarding content hierarchy and patterns to drive lead generation mean that pages have primary and secondary goals, including a multi-step form approach to help drive increased conversions. But within this framework, marketers enjoy the flexibility to create, change, edit, and publish as needed.

Creating clear navigation with a jobs-to-be-done approach

With a large portfolio of products serving a diverse cohort of financial professionals, navigation clarity is as important as data accuracy.

Clear delineations between audience and the products best suited for each means Numerix customers can quickly narrow to relevant solutions without getting bogged down in proprietary or branded terms that can be confusing.

Meanwhile, a “jobs-to-be-done” solution navigation element serves customers who are unsure what they need—but know exactly what they want to solve.

A new brand identity that shows how Numerix can help web visitors

SaaS and software marketing is always a challenge, particularly in B2B. Rarely does a screenshot “sell itself” and in the context of integrations, algorithms, and decision agents, it becomes even harder to show and not tell.

Leveraging the new Numerix brand, we were able to push and pull the visual direction to help tell the story of what Numerix can do in a clean, technical way without getting bogged down in tired stock imagery. At the same time, we worked with the Numerix team to identify keywords to focus while remediating technical issues that were impacting SEO.

Outcome

The project culminated in a Drupal-powered website featuring a system of stylish content blocks that balance visual appeal with informative content, enhancing brand clarity and user engagement. The navigation was restructured to provide clear pathways for different audiences, allowing users to swiftly find solutions tailored to their needs. An analytics framework based on Google Analytics 4 was implemented, providing insights into lead attribution and channel performance. This comprehensive digital ecosystem has repositioned Numerix in the market, empowering content administrators and marketing teams to adapt and scale effectively.