Niggemann Food Frischemarkt GmbH, a German wholesale supplier and part of the Transgourmet group, needed to improve their online presence with a modern B2B webshop to provide better service to its customers. A tailored e-commerce solution was developed, featuring SEO enhancements and tracking. Training was provided so that Niggemann had full independent management of their own platform. The successful launch improved digital presence, visibility, and customer experience, maintaining the individual brand identity of Niggemann while aligning with the broader Transgourmet strategy.
THE CLIENT Niggemann Food Frischemarkt GmbH
Niggemann Food Frischemarkt is a German wholesale supplier specialising in fresh, high quality food, operating under the motto “Nobody can be fresher”. With a fleet of trucks serving businesses across Germany, particularly in the Ruhr region, Niggemmann supplies restaurants, retailers, and foodservice providers. Acquired by Transgourmet in 2018, the company continues to uphold strict quality control standards throughout their supply chain to ensure that only the freshest products reach their clients.
THE PROJECT A fully functional B2B e-commerce solution
The project focused on creating a robust B2B webshop to support Niggemann’s wholesale operations. Using Drupal as the foundation, the platform was designed to be user-friendly, functional, and fully responsive to modern browsing needs. The design was aligned with Transgourment's overall strategy, while preserving the unique identity of the Niggenmann brand.
Beyond technical development, the Niggemann team received comprehensive training to manage the webshop independently. Custom B2B features such as product categorisation, intuitive search, and easy order management were integrated, along with SEO and tracking tools to enhance visibility and gain insights into user behavior. The result is a streamlined, customer-focused platform that strengthens Niggemann’s digital presence while supporting Transgourmet’s broader goals.
“Qualified and collegial cooperation, even at a distance. Sustainable time management in this major international project with complex requirements. Gladly again :) ”
Meline Ebbinghaus, Marketing Manager
THE HIGHLIGHTS
Robust platform and full-cycle support
| Speed to delivery | Pantheon hosting | Guided Training sessions |
| We ensured a swift rollout without compromising quality or functionality, allowing Niggemann to quickly serve their customers with a modern, fully functional web shop. | The web shop runs on Pantheon, a high-performance hosting platform offering scalability, reliability, and strong security to ensure seamless operations. | Ongoing training sessions equipped Niggemann’s team with the skills to manage and update their platform independently, enabling them to stay agile and quickly adapt to changing customer needs. |
| Editorial experience | SEO optimisation | Tracking Implementation |
| Drupal's intuitive CMS was customised to offer a user-friendly editorial experience, allowing administrators to easily update content, add products, and maintain the web shop independently. | Strategic SEO techniques, such as keyword optimisation, structured metadata, and content enhancements, were implemented, boosting the site’s visibility and rankings, driving more organic traffic. | Advanced tracking tools were integrated to capture insights into customer behaviour and site performance, enabling Niggemann to refine their platform and make data-driven business decisions. |
As a member of the Transgourmet group, Niggemann saw the benefits of Drupal for managing its complex wholesale distribution system. With its scalability, robust security standards and extensive integration capabilities, Drupal proved to be the ideal choice for them to develop their own B2B web shop and achieve their business goals.
Technical Specifications
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