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Mary MacLeod's Shortbread is a prestigious brand known across Canada for its artisanal cookies. With a rich 38-year history, the brand's reputation is built on quality and tradition. Mary MacLeod approached OPTASY to enhance the user experience on their Drupal-based e-commerce site, focusing on streamlining the checkout process and integrating advanced e-commerce functionalities.

Describe the project (goals, requirements and outcome)

Goals & Challenges

The main objective was to refine the online shopping experience, making it more intuitive and user-friendly, particularly in the checkout process.

  1. Enhanced Checkout Process: Streamlining the checkout flow to minimize steps and enhance customer satisfaction.
  2. Custom Functionality: Developing specific functionalities like a date pickup system that aligns with the bakery’s operational schedule.
  3. User Account Management: Improving user profile management to allow customers easy access to their history and account information.

Approach & Solutions

OPTASY implemented several strategic enhancements to improve functionality and user engagement on Mary MacLeod’s e-commerce platform.

  1. E-commerce Extensions: Installed multiple discount, coupon, and checkout extensions to simplify the purchasing process and enhance user experience.
  2. Shipping Integration: Integrated the Canada Post shipping plugin to display real-time shipping rates, adding convenience and transparency for customers.
  3. Custom Date Pickup Module: Developed a custom module to allow customers to select pickup dates within predefined parameters set by the bakery, ensuring it did not conflict with existing functionalities.
  4. User Profile Enhancements: Created user-friendly profile fields and functionalities, allowing customers to easily edit their information and view order history.
  5. Ongoing Support and Maintenance: Provided monthly Drupal maintenance and support, ensuring the site remains up-to-date and secure.

Results & Key Achievements

  1. Streamlined Checkout Experience: The enhanced checkout process has led to improved customer satisfaction and increased conversions.
  2. Advanced Custom Functionality: The date pickup functionality tailored to the bakery’s operations has optimized the order fulfillment process.
  3. Improved User Management: Enhanced account management features have increased user engagement and repeat customer rates.
  4. Enhanced System Integrity: Regular updates and maintenance have kept the site running smoothly and securely, ensuring a reliable shopping experience.
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Why Drupal was chosen
  • Flexibility: Drupal’s ability to integrate with various e-commerce extensions and custom modules makes it ideal for building a tailored shopping experience.
  • Scalability: Drupal supports the e-store as it expands its product range and customer base, ensuring a smooth, scalable solution for e-commerce operations.
  • Security: Robust security features to protect customer transactions and data, essential for maintaining trust in e-commerce.