Móvil Éxito web portal

Inside the project

Grupo Éxito launched a new digital platform for Móvil Éxito, its mobile services brand, aiming to simplify how customers purchase and manage mobile phone lines and data packages. The new Drupal-based web portal transforms the customer experience by enabling real-time transactions, seamless integration with backend systems, and flexible payment options—all in one place.

With a focus on automation and accessibility, this new e-commerce experience empowers users to buy, recharge, and activate services instantly, using familiar payment methods, including the Éxito Group’s loyalty points system.

Results at a glance:

• Significant increase in online product sales and user adoption
• Real-time mobile package activation post-purchase
• Integration with loyalty programs and payment gateways
• Monthly rollout of new features based on user demand
• Improved operational efficiency for sales and customer service

The challenge

Before the platform launch, Móvil Éxito lacked an efficient digital channel for mobile plan purchases and recharges. Customers faced friction in the process and were limited in their payment options. Internally, integrating with multiple backend systems and payment processors made automation complex. The Éxito Group needed a robust, scalable solution that could handle growing digital demand while providing a seamless and secure shopping experience.

The solution

The development team created a fully integrated e-commerce portal powered by Drupal. The platform supports real-time transactions and enables automated activation of mobile packages on customer devices immediately after purchase.

Flexible payment methods were introduced, including credit card support, loyalty points through the Puntos Colombia program, and even mixed payments. The system connects with Móvil Éxito's internal databases and integrates smoothly with external services for payment processing and product activation.

To ensure continuous improvement, the platform was built to support ongoing development. Since launch, new features—such as customer self-service tools and options for distribution points—have been rolled out based on user feedback and evolving needs.

Key features and benefits

• Real-time activation: Mobile services are applied directly to customer devices after purchase
• Flexible payments: Supports credit cards, loyalty points, and combinations of both
• Customer convenience: Fully online experience with no in-store visits required
• Scalable infrastructure: Built to grow with user demand and business needs
• Continuous development: Agile platform allows for frequent updates and improvements
• Improved accessibility: Simplifies mobile plan access for a wider range of users

Conclusion

The Móvil Éxito portal has become a key channel for Grupo Éxito’s mobile business, delivering real-time value to customers while supporting internal automation and growth. The success of the platform is reflected in increased sales, ongoing user engagement, and the platform’s ability to adapt quickly to new requirements. It’s a strong example of how digital innovation can drive customer satisfaction and operational success.