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Strengthening Brand Voice in Open Finance for Finastra

Finastra.TV serves as a digital hub for Finastra's thought leadership content, focusing on open banking insights and trends. Built on the Drupal platform, it integrates with Brightcove to offer compelling video content across multiple topic-specific channels. This platform allows users to engage with, save, and follow curated content tailored to their interests, enhancing user engagement and supporting Finastra's Open Finance campaigns. ​

Describe the project (goals, requirements and outcome)
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Goals

  • Create a digital hub for thought leadership content, including dynamic video on open banking insights and trends.​

  • Enhance user engagement and support Open Finance campaigns through advanced UX and design capabilities.​

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Requirements

  • Develop an innovative digital experience named "Finastra.TV" on the Drupal platform.​

  • Integrate with Brightcove to deliver compelling video content across multiple topic-specific channels.​

  • Enable users to engage with, save, and follow curated, high-quality content tailored to their interests.​

Tuning In to Transform Finance

Finastra needed to create a digital hub for its thought leadership content, including dynamic video on open banking insights and trends. This hub aimed to enhance user engagement and support concurrent Open Finance campaigns by offering advanced UX and design capabilities to capture and convert users effectively. 

To address Finastra’s goals, an innovative digital experience named "Finastra.TV" was developed, built from the ground up on the Drupal platform. Leveraging an integration with Brightcove, Finastra.TV delivers compelling video content across multiple topic-specific channels. Each channel showcases insights from Finastra and highlights thought leaders throughout the fintech industry. This allows users to engage with, save, and follow curated, high-quality content tailored to their interests.

Elevating the Fintech Experience

Alongside Finastra.TV, Finastra’s main site continues to undergo significant UX and visual design upgrades. These enhancements ensure that the storytelling and experience on Finastra.com matches the interactive, personalized campaigns being rolled out, creating a seamless experience across platforms.

The iterative visual and UX design improvements on Finastra.com have consistently raised the bar for user expectations, but they are only the beginning of a larger effort to improve engagement, interaction and performance. With the goal of ever more visually striking and personalized experiences, we and Finastra continue to work to ensure that every site visitor’s interaction feels seamless and purposeful.

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Outcome

  • Launched Finastra.TV, providing a centralized platform for Finastra's thought leadership content.​

  • Enhanced user engagement through personalized and interactive content experiences.​

  • Strengthened Finastra's position as a thought leader in the open banking space.

19% Increase in contact form submissions

55% organic traffic lift

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Why Drupal was chosen

Finastra selected Drupal as the foundation for Finastra.TV due to its robust capabilities in managing complex, content-rich platforms. Drupal's flexibility and scalability made it an ideal choice to support Finastra's goals of delivering dynamic video content and personalized user experiences. 

Technical Specifications

Drupal version: