Sector(s)
Equal Opportunity Community Initiative (EOCI) is an international nonprofit dedicated to providing education-based programming to children in underserved communities. With a vision of granting all children equal access to education, EOCI uses its platform to connect at-risk children with vital educational and life resources, including training programs and volunteering opportunities. Faced with an outdated website that no longer reflected their expanded mission, EOCI enlisted OPTASY to redesign their digital presence on a new, modern Drupal platform.
Goals & Challenges
EOCI needed a website that could effectively communicate their mission and facilitate engagement with potential volunteers and donors.
- Outdated Platform: The previous Joomla site was outdated, making it difficult to update and maintain.
- Poor User Engagement: Low traffic and conversion rates indicated that the site was not effectively engaging its audience.
- Mobile Accessibility: Increasingly mobile user base required a responsive design that could adapt to all devices.
Approach & Solutions
OPTASY implemented a comprehensive redesign with a focus on user experience, performance, and mobile accessibility.
- New Custom Theme: Developed a custom theme to enhance visual appeal and user engagement.
- Redesigned Information Architecture: Overhauled the site’s structure to make navigation intuitive and content easily accessible.
- Drupal Paragraphs Module: Utilized to create a flexible, modular content structure, allowing easy updates and better content presentation.
- Mobile Version Development: Ensured the site was fully responsive, providing an optimal experience across all devices.
- Newsletter Functionality: Integrated using Drupal's Simplenews module to keep users informed and engaged.
Results & Key Achievements
- Enhanced Visual Appeal: The new website is visually engaging, aligning with modern design standards and effectively representing EOCI's brand.
- Improved User Engagement: Redesign led to a ten-fold increase in user actions on the site, indicating higher engagement and interest.
- Increased Conversions: Despite stable traffic levels, the number of conversions has significantly increased, demonstrating the site’s enhanced effectiveness.
- Mobile Optimization: The responsive design has successfully broadened reach, making the site accessible to a wider audience on various devices.
- Scalability: To support the growing number of users and content, ensuring the site can handle increased traffic without performance loss.
- Flexibility: Drupal's flexible architecture allows for extensive customization to meet EOCI's specific needs, such as newsletter integration and mobile responsiveness.
- Robust Content Management: Ideal for EOCI’s diverse content needs, from blog posts to educational resources and event information.
