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Virtual B2B solutions for Coupa, powered by Drupal

In response to the challenges posed by the pandemic, Coupa collaborated with Elevated Third to transform their static webpage into a dynamic, user-managed virtual conference platform. This transformation was achieved within a stringent four-week deadline, utilizing Drupal's core capabilities. The project also integrated Marketo to develop a scalable content strategy aimed at enhancing lead generation and digital interaction with customers and prospects.

Describe the project (goals, requirements and outcome)
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Goals

  • Rapidly develop a virtual event platform to replace the annual in-person user conference.

  • Enhance digital engagement with customers and prospects.

  • Implement a scalable content strategy to support future events.

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Requirements

  • Completion of the project within a four-week timeframe.

  • Selection of a flexible and robust CMS solution capable of handling virtual conference needs.

  • Integration with Marketo for effective lead generation and content management.

Joining the Virtual World

Coupa realized that developing a CMS solution in-house would not meet their time constraints and would put a heavy demand on their internal marketing team. Drupal was a natural choice, and so were we, based on our extensive B2B SaaS experience.

We quickly assembled a team of B2B strategists & developers and got to work. An organized content strategy, integrated with Marketo, would easily scale to future events.  A landing page for their new worldwide virtual event was the centerpiece of the strategy, to engage attendees and provide more digital interaction with customers & prospects.

Ready, Set, Launch

With the clock ticking, we were able to efficiently navigate through this project to successfully produce a comprehensive website within our deadline, while enabling a new virtual conference experience.

In a four-week time frame, we implemented core capabilities of Drupal that allowed Coupa to quickly meet their conference objectives of lead generation and a more intimate connection with prospects through their digital conference. Going forward, Coupa has a site that allows for ease of use with the flexibility to manage it on their own.

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Outcome

The collaboration resulted in the successful launch of a comprehensive virtual conference platform within the specified four-week period. The new Drupal-powered site provided Coupa with a flexible and user-friendly platform, enabling their content authors to easily manage and update conference materials. This transformation facilitated a seamless user experience and supported Coupa's critical business goals during a challenging time.

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Why Drupal was chosen

Coupa, a business management software company, needed to rapidly transition their annual in-person user conference to a virtual event due to the pandemic. Developing an in-house CMS solution was not feasible within their tight four-week timeframe and would have overburdened their internal marketing team. Drupal was selected for its robust capabilities and flexibility, aligning with Coupa's requirements for a swift and efficient solution. Elevated Third was chosen as the partner for this project due to their extensive experience in B2B SaaS and proficiency with Drupal.

Technical Specifications

Drupal version: