Sector(s)
Streamlining a Drupal ecosystem across brands for CoStar
The project aimed to streamline CoStar's multi-brand real estate websites with a focus on scalability, efficiency, and maintaining brand identity.
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GoalsCoStar aimed to create a scalable and efficient platform that could support high-traffic real estate websites while enhancing the user experience. The goal was to provide accurate, real-time market data across multiple brands with a unified, responsive design. |
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RequirementsThe platform needed to integrate real-time data features, offer flexibility for content updates, and ensure seamless performance. It required maintaining strong branding consistency across diverse real estate brands. |
Making multi-brand management easier, while preserving brand identity
Managing high-traffic websites like Apartments.com and Homes.com requires balancing design consistency, innovation, and efficiency. CoStar faced several challenges in this process. Limited internal expertise in Drupal and Acquia products, especially Acquia Site Studio, made scalable implementations difficult. Supporting multiple brands like LoopNet and Apartments.com added complexity, as they needed a unified technical approach while preserving each brand’s identity.
CoStar also prioritized low-code solutions to streamline workflows and save time, but ensuring flexibility and quality remained a challenge. Additionally, brands like LoopNet required advanced, interactive features—such as real-time market maps integrated with external data sources—to boost user engagement and stand out in competitive markets.
Creating design consistency with reusable elements that enable scale.
By implementing similar design components across the Drupal ecosystem, the team ensured design consistency across brands like Homes.com and Apartments.com, while preserving each brand's unique identity. Low-code solutions accelerated development over time, freeing internal resources for strategic priorities.
CoStar now operates with an ever-tightening framework designed for scalability, supporting future updates and seamless platform growth.
With scalable, consistent, and innovative solutions in place, CoStar’s platforms continue delivering leading-edge experiences to their global audience.
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The project resulted in a unified, scalable platform with reusable components that enabled efficient content management. It enhanced the user experience with innovative features like market maps and real-time property data, driving better engagement across brands like Homes.com and Apartments.com.
Back to topCoStar needed a robust platform that could handle high traffic and deliver flexible, scalable solutions. Drupal was selected due to its ability to easily integrate low-code tools like Acquia Site Studio for faster development and better site management, ensuring streamlined workflows and easy content updates.
Technical Specifications
Drupal version:
