CONVIVE Foundation Cepaim

The primary goal of CONVIVE Cepaim Foundation’s website redesign was to enhance digital reach while maintaining its social mission. The new platform needed to:

• Deliver an attractive, user-friendly interface with intuitive navigation.
• Support complex backend functionalities for internal operations.
• Ensure a clean, adaptable design to reflect the organization’s evolving needs.

Requirements

1. A comprehensive brand redesign implementation with new information architecture, responsive UI/UX design following mobile-first principles, and structured navigation system.

2. Content Management System with custom elements to support content migration from the old website as well as new functionalities, and a easy-to-use template system for static/dynamic content.

3. Advanced functional components such as an advanced search system, interactive maps for the location of the centres, a system to create forms or a calendar to place events.

    

   

4. Donation system using PayPal for recurring payments.

5. CRM integration to enable account and organisation management (CRUD), segmentation, synchronisation with email marketing campaign tools, and lead tracking and reporting.

6. SEO optimisation and analytics integration.

7. Automatic translations without the need for the site to be multilingual.

8. Role-based permission system with a private management area.

What makes this project remarkable

On the one hand, it is clear that the integration of CiviCRM, a CRM for the management of information related to users (accounts, account iterations, lead capture and segmentation, etc.) has undoubtedly led to significant learning. This open-source CRM was selected for its nonprofit focus, customisability, and compatibility with Drupal. 

On the other hand the donation system has been another critical component, developed using a recurring payment system through PayPal, whose adaptation to Drupal had to be developed ad hoc, since it did not exist.

Problems solved

• The content architecture was restructured with new sections and intuitive navigation with structured menus. A responsive and mobile-first design was implemented for accessibility and performance.
• Drupal's robust CMS, enhanced by VLSuite module, enabled a versatile template system for diverse content types (crowdfunding, surveys, educational materials), supporting both dynamic and static needs. 
• All content was migrated from WordPress via a hybrid automated/manual process, successfully transferring 6,000+ nodes, 16,000+ images, and 700+ documents while preserving data integrity. This ensured a seamless transition to Drupal’s flexible ecosystem.

• The platform features a secure private area with role-based access for managing content, documents, and campaign/donation reports. It integrates CiviCRM for comprehensive donor management, handling accounts, leads, and segmentation.
• The new web design includes interactive maps created using the Leaflet library that allows users to quickly find Cepaim centres and their data. It also incorporates an advanced Solr search system with faceted and semantic capabilities. These tools significantly improve navigation and information retrieval.
• The donation system, a pivotal feature, was built using Drupal Commerce and Webform, with a custom-developed PayPal recurring payments integration, enabling Cepaim to efficiently process online donations, crowdfunding campaigns, and partnership programs.
• SEO optimisation has been achieved through the Metatag module and a comprehensive configuration, ensuring better visibility. The platform also includes Google Translate for real-time machine translations, catering to Cepaim's diverse international audience.
• Finally, Drupal's robust API has enabled seamless integration with tools such as Mailchimp for digital marketing and mailing automation, and the Google Analytics web analytics tool for collecting, measuring and analysing data on user behaviour on websites and applications.