Sector(s)
Dover Federal Credit Union has long been a cornerstone of its community, offering outstanding banking services. Guided by a vision to advance financial empowerment and community growth, Dover FCU aims to enhance members’ experiences. To align its digital presence with its revamped brand identity, Dover FCU undertook a comprehensive website rebrand update. The goal was to ensure that all digital elements, both visual and functional, align with the renewed brand image, strengthening engagement with both existing and new members.
Inclind, with its digital expertise, partnered with Dover FCU to implement these changes while maintaining the existing content and functionality. Applying our proven "Investigate, Create, Build, Measure" approach, we explore ways to enhance opportunities that improve the site's elements and style guides, ensuring an engaging and efficient online experience.
The Challenge
Brand Alignment
Dover Federal Credit Union recognized the need to stay connected with its members amidst a competitive financial landscape. A refreshed brand identity necessitated strategic updates to digital design elements like color schemes, visual assets, and typography. The goal was to create an online environment that not only matched the new brand but also bolstered member engagement.
Cohesive Digital Experience
Creating a cohesive digital experience requires more than visual updates. For Dover FCU, this meant integrating new brand elements seamlessly to preserve navigation and content structure without disrupting current users. This approach ensured visitors received a smooth, unified experience, boosting trust and usability.
Compliance and Performance
Compliance is crucial for financial institutions. Dover FCU required updates that adhered to industry standards, including accessibility and data protection regulations, ensuring equal access for all users. Performance optimizations were a top priority, as the website needed to be fast and responsive across devices and browsers.
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Our Solution
Drupal 10 Upgrade
We brought the site up to Drupal 10 by updating all contributed modules, refactoring custom code, and removing outdated or unused components. The core upgrade from Drupal 9 to 10 included full-site testing to confirm everything continued to run smoothly. During the process, we uncovered issues with the Entity Embed module and applied a custom patch to resolve them. The result is a cleaner, more secure codebase that’s far easier to maintain moving forward.
Brand Alignment
To reflect Dover Federal’s refreshed identity, we updated the website’s colors, typography, iconography, and imagery. Buttons, banners, cards, CTAs, and navigation elements were refined to create a more unified visual experience. Members now encounter a consistent brand presence whether they’re browsing the homepage or exploring key product pages.
Homepage Refresh
We redesigned the homepage to feel more modern, intuitive, and member-focused. The new layout strengthens visual hierarchy, streamlines user pathways, and creates better opportunities to highlight core offerings. Updated hero areas, promotional modules, featured services, and community content now work together to tell a clearer, more engaging story.
Key Landing Page Enhancements
High-value pages, including membership, personal banking, lending, and credit-building, were refreshed using the updated design system. We reorganized content, improved imagery, and refined CTAs and spacing to make information easier to digest and compare. These updates help members quickly find what they need and build confidence in their decisions.
Updated Global Style Guide
To support long-term consistency, we delivered an expanded style guide that documents the full design system. This guide provides Dover Federal with a clear, reusable framework for building future content and maintaining visual alignment across the site.
Performance & Compliance Improvements
We strengthened accessibility to meet WCAG AA standards by improving contrast, refining semantic structure, and enhancing keyboard navigation. On the performance side, we optimized caching, streamlined front-end assets, and improved page load performance. Together, these updates make the site faster, more accessible, and more reliable for every visitor.
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The Results
Successful Brand Alignment
The updated design brings Dover Federal’s refreshed brand to life across the entire site. With modernized colors, typography, and visual elements applied consistently, the website now feels like a true extension of the Credit Union’s identity. The result is a more cohesive, recognizable experience that strengthens member trust and reinforces the organization’s commitment to clarity and consistency.
Enhanced User Experience
The improved performance and refined navigation have elevated the overall user experience. Faster load times, smoother interactions, and more intuitive pathways make it easier for members to find what they need without friction. These enhancements support higher engagement, stronger satisfaction, and a more dependable digital experience across all devices.
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Looking Forward
Ongoing Support
Inclind provides ongoing support and maintenance for Dover Federal beyond launch, offering regular updates, monitoring, and maintenance to keep the site performing optimally. This proactive approach ensures the platform stays secure, stable, and aligned with evolving member needs.
Future Enhancements
The updated foundation opens the door for future digital growth. As new technologies and opportunities emerge, Inclind is ready to help Dover Federal expand features, enhance engagement, and stay ahead of industry expectations, positioning the Credit Union as a leader in digital member experience.
Dover Federal Credit Union continued with Drupal because the platform offers the stability, security, and flexibility required for a financial institution serving a diverse member base. Already operating on Drupal, Dover FCU benefited from preserving familiar workflows while gaining the performance, accessibility, and long-term support that Drupal 10 offers. The upgrade strengthened security, improved editorial efficiency, and ensured compliance with modern web standards. All while providing a scalable foundation for future enhancements. Drupal’s robust content tools and integration capabilities made it the ideal choice for powering a reliable, member-focused digital experience.
Technical Specifications
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