Cypress Tree Care leads the field in tree care and maintenance, known for its superior service and comprehensive approach to tree health. Offering a full range of services like tree removal, trimming, and maintenance, it has built a strong reputation for quality. Like many businesses, it saw the need to ramp up its digital presence to:
- Remain competitive
- Better connect with customers
- Streamline operations
As business demands increased, it needed a website that could effectively support these requirements. A modern digital platform would allow Cypress Tree Care to manage content easily, update information quickly, and ensure its online presence engages both existing and new customers.
Cypress Tree Care joined forces with Inclind because it needed a digital agency with expertise in optimizing operations through AI automation and smart design. The collaboration aimed to revamp the website and enhance SEO. This partnership led to a new design framework that preserved the brand’s identity while incorporating the latest technology and best practices.
The Challenge
Cypress Tree Care’s legacy Drupal site had become difficult to maintain, leaving it vulnerable to security risks and limiting performance. Without the flexibility of a modern CMS, content updates were slow, and user experience lagged behind customer expectations.
The outdated platform also made implementing SEO best practices challenging, reducing visibility in local searches. In a competitive regional market, enhancing local SEO and service discoverability was critical.
At the same time, the company needed to modernize its online presence without losing its established identity. Balancing innovation with brand familiarity was essential to ensure the new site felt like a natural evolution of the Cypress Tree Care brand.
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Our Solution
Inclind implemented a strategic website overhaul to boost visibility, usability, and long-term manageability.
Drupal 10 Upgrade
We migrated Cypress Tree Care’s site to Drupal 10, providing improved security, long-term stability, and access to the latest CMS tools. This upgrade streamlined content editing and ensured compliance with modern web standards.
Localized SEO
We developed town-specific landing pages for each service area, optimizing content, keywords, meta tags, and schema markup to improve search performance.
AI-Powered Content Updates
Leveraging AI tools, we refined and expanded service descriptions for clarity, relevance, and engagement. The new content covers core offerings like tree removal, pruning, and maintenance.
Improved Site Architecture
We restructured the layout to highlight services and integrate local pages, improving navigation and discoverability.
CMS Optimization
A user-friendly CMS empowers Cypress Tree Care to update town pages, services, and blog posts quickly without technical expertise.
Brand-Aligned Design
The refreshed design preserves brand character while adopting a responsive, modern aesthetic that enhances credibility and customer trust.
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The Results
The website transformation produced measurable gains across search performance, usability, and customer engagement.
Stronger Local Search Performance
The addition of localized content and SEO best practices significantly boosted visibility and search rankings in target regions.
Improved Content Control
The new Drupal CMS reduced administrative effort, enabling faster updates and consistent content publishing that keeps customers informed.
Consistent Brand Experience
By preserving familiar visual and tonal elements, the redesigned site reinforces brand identity and fosters trust with existing and new customers.
Foundation for Long-Term Growth
Cypress Tree Care now operates with a scalable, maintainable platform that supports future SEO refinements, automation, and AI-driven improvements.
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Looking Forward
Inclind is committed to supporting Cypress Tree Care’s digital strategy. As the digital landscape changes, our partnership will focus on refining and optimizing its website to meet new needs and opportunities. We aim to provide agile support to help it maintain a competitive edge with innovative digital solutions.
Drupal was selected for Cypress Tree Care because it offers the flexibility, security, and long-term stability needed for a growing service-based business. Its robust content management capabilities made it ideal for organizing town-specific landing pages, detailed service descriptions, and ongoing SEO improvements. Upgrading to Drupal 10 provided a modern, secure foundation that supports scalable content workflows, improved performance, and future integrations. With Drupal, Cypress Tree Care now has a platform that can evolve with its business, allowing it to manage updates efficiently while maintaining a high-quality, professional digital presence.
Technical Specifications
Drupal version:
