Sector(s)

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Organizations Involved

Berklee College of Music is the largest independent college of contemporary music in the world, renowned for its innovative approach to music education. Berklee’s curriculum is designed to excel across a variety of contemporary music styles including rock, flamenco, hip-hop, and reggae. OPTASY was selected to enhance Berklee's website, leveraging Drupal’s robust capabilities to support its rich and varied content needs.

Describe the project (goals, requirements and outcome)

Goals & Challenges

Berklee aimed to reinforce its leadership in contemporary music education through a website that effectively communicates its innovative ethos and educational offerings. The main challenges included:

  1. Diverse Content Management: The website needed to handle a wide range of content types, including educational programs, student life updates, job listings, and multimedia like podcasts.
  2. User Experience Optimization: Ensuring the site remains accessible and engaging for a global audience of prospective students, faculty, and music enthusiasts.
  3. Performance Optimization: The site required high performance to support heavy traffic without compromising on speed or availability.

Approach & Solutions

OPTASY adopted a comprehensive Drupal development strategy to address Berklee’s complex needs, focusing on custom functionality and aesthetic appeal. Key solutions implemented included:

  1. Drupal Custom Modules: Developed bespoke modules tailored to Berklee’s specific needs for enhanced functionality.
  2. Drupal Theming: Created a visually appealing theme that reflects Berklee’s brand and the vibrancy of its community.
  3. Drupal Site Building: Structured the site to support an intuitive user experience and seamless navigation.
  4. Performance Tuning: Optimized the website’s performance to handle high traffic volumes efficiently.

Results & Key Achievements

  1. Enhanced Site Functionality: Custom modules and theming significantly improved the site’s interface and user interaction.
  2. Improved User Engagement: The new website structure and optimized performance led to increased engagement from prospective students and site visitors.
  3. Strengthened Brand Identity: The website redesign reinforced Berklee’s position as a leader in contemporary music education.
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Why Drupal was chosen
  1. Scalability: Drupal scales effectively to manage the extensive and dynamic content needs of a major educational institution like Berklee.
  2. Flexibility and Power: Offers powerful customization options that are ideal for a diverse educational website.
  3. Streamlined Content Workflow: Facilitates efficient content management, crucial for Berklee's frequent updates involving news, events, and student resources.