amnesty.de - Upgrading and enhancing the DXP for Amnesty Deutschland

Sector(s)

Non-profit

Team Members

shortspoken, jan kellermann, gaurav.kapoor, mkatana

Project Team

Transparency note: We took over the project from another agency in summer 2022 in version Drupal 9 and have been continuously developing it ever since.

Visit the site

Organizations Involved

werk21

Amnesty International Deutschland is the German branch of Amnesty International, a global non-governmental organization dedicated to promoting and defending human rights. Established in 1961, the German section is one of the largest national chapters, contributing significantly to Amnesty's campaigns and advocacy work. The main aim of the project was to enable Amnesty to handle millions of petitions and automate marketing to enhance its reach, along with the basic requirements of continuously improving performance, accessibility, and security.

Describe the project (goals, requirements and outcome)

Goals:

Easily accessible platform.
Augment Marketing Automation
Security and Peformance Enhacments
SEO

Challenges:

Keeping the important website running in the crucial times.
Very high traffic

Timeline: Continously evolving process.

Project Management: A very adaptive approach keeping in mind the needs of the customer and peforming special operations during Campaigns.

A good website is essential for Amnesty International, as it serves as the primary platform for educating the public, mobilizing supporters, and driving donations. For an organization that relies heavily on public engagement and grassroots activism, a well-designed website ensures accessibility to information about campaigns, human rights issues, and success stories. It acts as a gateway for users to participate in petitions, volunteer programs, and fundraising efforts. Moreover, a credible and user-friendly online presence builds trust and enhances visibility, making it easier to attract new supporters and engage younger, tech-savvy audiences. Given the digital-first nature of modern advocacy, a strong website is critical to amplifying Amnesty's mission and impact.

Why Drupal was chosen